Canon’s New Elphs: The Touchscreen’d, Night Shootin’ 500 HS and Zoomy, GPS-Equipped 230 HS [DigitalCameras]

You’ve got pockets, Canon’s got cameras for ‘em. The PowerShot ELPH 500 HS is the touchscreen-sporting successor to the affordable low-light champ SD4000 IS , and the SX230 HS has 14x optical zoom and GPS to keep you all orientated.

The 12.1MP PowerShot Elph 500 HS picks up on the promise of the SD4000 IS : respectable low-light shooting on the cheap. Relatively cheap, anyway. It’ll be $300, fifty bucks cheaper than the SD4000 was when it came out. It’s got a brighter, F2.0 lens, and it went and grew itself a 3.2″ touchscreen, too. Tap it and it takes a picture. Similar to your smartphone!

It has 32 smart auto scenes, shoots 1080p video and has a new movie digest mode that takes a four second video clip whenever you’re taking a photo. I’d probably just choose to examine the photos themselves, but hey you know I’m not everyone.

The 230 HS has a 12MP CMOS sensor, 14x optical zoom, and GPS that may keep running, whenever you so choose, even when the camera’s off. It too will shoot 1080p video and sport the movie digest mode, and it’ll be $350 when it drops at the tip of March.

There’s also the 300 HS, an eminently pocketable 12.1MP point-and-shoot that still has 5x optical zoom and a 24mm wide angle lens. It too shoots 1080p video and may be available in March for $250.

[ Canon ]

Elevating Quality Without Compromise: Canon U.S.A. Introduces Four New Powershot Cameras With Canon’s HS System And entire HD Video Capability

Canon Premieres the arena’s Thinnest Camera with 24mm equivalent lens, 5x Optical Zoom; Rebrands the PowerShot ELPH Models and Introduces GPS Capabilities within the PowerShot SX230 HS Digital camera

LAKE SUCCESS, N.Y., February 7, 2011 – When capturing a surprise wedding engagement on Valentine’s Day or a pal’s party in a dimly lit lounge, a high-performance camera with extraordinary features is important to boost the ambiance of these moments. Helping to raised capture the moment, Canon U.S.A., Inc., a pace-setter in digital imaging, today announced four new PowerShot Digital cameras: the PowerShot SX230 HS, ELPH 500 HS, ELPH 300 HS and ELPH 100 HS models. With these new introductions, Canon debuts the realm’s thinnest 24mm wide angle, 5X Optical zoom model1, the PowerShot ELPH 300 HS, in conjunction with a Canon-first, GPS-equipped camera, the PowerShot SX230 HS model. Furthermore, all four cameras come equipped with Canon’s HS SYSTEM for exceptional shooting in low-light, Full 1080p HD video, new Movie Digest Mode and 32 Smart AUTO scenes.

” Canon’s core philosophy when launching a camera product is to check new and innovative how one can redefine the photographic experience.” said Yuichi Ishizuka, executive vp and general manager, Imaging Technologies and Communications Group, Canon U.S.A. ” Consumers are always searching for essentially the most advanced technologies and these new PowerShot models combine the high-level features and overall functionality the tip-user has been seeking.”

Rebranding of the ELPH models:
Showcasing the genuine evolution of the ELPH brand, the recent PowerShot ELPH models have now instituted a ” HS” suffix to represent the inclusion of the HS SYSTEM in each model. The renaming of the ELPH model can help to raised correlate with Canon’s ever-increasing capabilities in its PowerShot Digital cameras, while retaining its popular identity. With the ELPH 500 HS, ELPH 300 HS and ELPH 100 HS Digital cameras, the recent names of the ELPH models can even serve as a simple technique to help consumers make an informed decision about which camera to purchase.

Introduced last year, the HS SYSTEM is a technology used to reinforce image quality in low-light situations without the desire for a flash. Making up the HS SYSTEM in these new models is Canon’s DIGIC 4 Image Processor combined with a High-Sensitivity CMOS sensor, which helps to lessen noise at high ISO levels and expand the camera’s dynamic range, ultimately capturing greater detail and color in images in darker settings, like a wedding reception. With the usage of the HS SYSTEM, consumers are ready to capture clearer images with less noise and blur, resulting in brilliant, sharp images.

It’s all about location, location, location
When vacationing in Venice or taking a family-camping trip, there are various opportunities to capture a keepsake photo. However, years later, it could be difficult to bear in mind the placement the image was taken. Canon’s new GPS feature within the Canon PowerShot SX230 HS model might actually help assist you to pinpoint the exact spot2. Through a dedicated receiver, the camera is ready to assemble signals from GPS satellites to procure the latitude, longitude and altitude and records this data to the image’s EXIF data3. The map utility software included with the camera permits viewing of photos on a map and shows the placement of where the image was shot. The PowerShot SX230 HS also has an internal GPS logger, another first for a PowerShot model, helping to track the day’s route on a map, making it a useful application for long-term trips.

Shooting video like never before
With the ability to shoot HD video is imperative when capturing a whole sequence of events, including attending a high-end runway show in NY City or witnessing a toddler’s first steps. The Canon PowerShot SX230 HS, ELPH 500 HS, ELPH 300 HS and ELPH 100 HS now feature Full 1080p HD video with Dynamic Image Stabilizer, providing secure, stellar resolution in a compact frame. A new feature called Movie Digest mode may be found in the entire new PowerShot models, allowing consumers to shoot a quick video before capturing a still image and then combine a whole day’s worth of videos into one clip, making it easier for consumers to relive those special moments over and over.

Increase intelligence with Smart AUTO
The hunt to capture the best image is also difficult if the camera would not have the suitable settings. Helping to make the photographic journey that much easier, the recent Canon PowerShot Digital cameras have advanced Smart AUTO with 32 different shooting scenes. Smart AUTO is useful since the camera will automatically select settings that match the scene without the desire to interchange modes, making it possible to take beautiful photos in various situations. Tracking desired objects on a screen without problems, Advanced Subjection Detection has been added to the Smart AUTO function in addition, providing the successful capture of fast-paced objects, vehicles or birds flying across the sky. By simply pressing the shutter button, the Advanced Subject Detection automatically identifies certain objects like a fish in an aquarium. After pressing the shutter button, the Servo Auto Focus/Auto Exposure continues to function and the point of interest and exposure of the moving subject is still tracked, making it possible to shoot without the subject passing by.

Helping to add more artistic flair to pictures is the inclusion of Toy Camera effect and Monochrome effect to the scene mode category for all four of the recent Canon PowerShot models. Toy Camera Effect adds a grainy, blurred look to soften photos, illustrating an old-school, 1960′s appearance and Monochrome mode can make a photo either have black-and-white, blue or sepia tones, displaying a more classic, antiqued appearance.

PowerShot SX230 HS Camera:
Available in black, red and blue, the Canon PowerShot SX230 HS Digicam incorporates a 12.1-Megapixel High-Sensitivity CMOS Sensor with a robust 14X Optical Zoom with Optical Image Stabilization. This new camera also incorporates a wide-angle 28mm equivalent lens, aiding inside the capture of group pictures and a 3.0-inch LCD screen for simple viewing and scrolling through menus.

The PowerShot SX230 HS will likely be available at the top of March for an estimated selling price of $349.99.

PowerShot ELPH 500 HS, ELPH 300 HS and ELPH 100 HS Digital cameras:
Available in silver, brown and pink, the Canon PowerShot ELPH 500 HS encompasses a 3.2-inch wide, intuitive, touch-panel LCD screen. The PowerShot ELPH 500 HS also has a bright f/2.0 lens, enabling users to take photos without a flash, resulting in a more natural look while providing greater depth of field. The camera also possesses a 12.1-Megapixel High-Sensitivity CMOS sensor at the side of a 4.4X Optical Zoom with Optical Image Stabilizer and an ultra-wide angle 24mm equivalent lens, that is ideal for giant group shots at a family reunion or high school graduation.

The Canon PowerShot ELPH 300 HS Camera has a 12.1-Megapixel High-Sensitivity CMOS sensor, 5X Optical Zoom, an ultra-wide angle 24mm equivalent lens in conjunction with a 2.7-inch LCD screen and is out there in red, black and silver. The PowerShot ELPH 100 HS Digicam possesses a 12.1-Megapixel High-Sensitivity CMOS sensor, 4X Optical Zoom, a wide angle 28mm equivalent lens and 3.0-inch LCD screen and is derived in blue, gray, pink, silver, and orange.

The PowerShot ELPH 500 HS is scheduled to be available at the tip of March for the estimated retail price of $299.99, while PowerShot ELPH 300 HS and PowerShot ELPH 100 HS Digital cameras are scheduled to be available in mid-March for an estimated selling price of $249.99 and $199.99 respectively.

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This post is tagged: gps capabilities, powershot cameras, surprise wedding, video capability, wedding engagement