LikeLight lights up your likes with Legos, Arduino (video)

How long has it been since someone lit up your life? Since someone gave you hope, to hold on? Because it seems all you wish for that’s a box of Lego , an Arduino board, and a little a while. Ad agency Redpepper has successfully proven its abilities to generate buzz by creating this “LikeLight,” an up-scaled version of the blue pixelated thumb that makes Facebook denizens get all in a tizzy. This bigger version is sort of certain to generate even greater tizzies, glowing blue owing to a mixture of clear bricks outside and 4 LEDs inside. Code is even as long as pulls data from the Facebook Graph API to illuminate those bricks — and your life.

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This post is tagged: ad agency, bricks, denizens, pixelated, redpepper, scaled version