That we didn’t spot a successor to Mitsubishi’s well-received line of Unisen LCD HDTVs at CES 2011 have to have been a signal, but now the corporate has made it official — it’s downsizing TV operations, closing some offices and leaving the LCD TV business entirely. Because the only company still selling rear projection sets to consumers, a letter from senior VP Cayce Blanchard (included after the break) indicates the plan is to highlight selling DLP and Laservue TVs in sizes above 73-inches where its flat panel competitors rarely reach. It’s going to also keep selling projectors, display walls, printers and large public display screens — just like the Cowboys Stadium set — to other companies. In fact, as sad as everyone seems to be to look the LCDs go, that just means there’s much more time to highlight the 92-inch DLP that needs to hit shelves later this year. Time well spent, we’d say.
SENIOR VICE CHAIRMAN, CORPORATE COMMUNICATIONS
AMERICAS CORPORATE OFFICE
March 18, 2011
Mitsubishi Digital Electronics America, Inc. is restructuring the corporate and refocusing its business
technique to offer quite a lot of visual solutions for big-screen devices.
The goal is to reclaim our position because the “large screen” company. As a consequence, at the Audio Visual (AV) side of our business, we’ll manufacture and sell micro-display projection televisions (MDPTVs) and Laservue televisions in sizes 73″ and above. At the Professional Visual Systems (PVS) side, the corporate will give attention to projector sales, display wall, printers and big public display screens. It also plans to expand its PVS business to Central and South America.
MDEA plans to exit the LCD-TV market entirely. Mitsubishi Digital Electronics America will reduce its workforce accordingly. Its offices in Ontario and Braselton will close. All services will relocate to Irvine, CA. Its factory in Mexicali, Mexico will reduce its workforce in addition. The factory will continue to fabricate and assemble large-screen televisions.
The corporate is evaluating its dealer network to check its new product offerings to suitable distribution channels.
OMAP 5′s dual A15 cores wipe the ground with four A9s in browsing benchmark
The winners of the 2011 Engadget Awards — Readers’ Choice
