It’s widely recognized that advertisers track our web-surfing habits to tailor the ads we see, but they’d opt to know exactly what’s taking place within that brain of yours. NeuroFocus’ aptly named Mynd, an entire-brain wireless EEG sensor headset, serves as a classy and simple strategy to record your thoughts whilst gazing at logos and lusting after products. As well as neuromarketing applications, the eu Tools for Brain-Computer Interaction consortium (TOBI) see it as a device to assist develop new technology for people with neurological disabilities. Sporting looks straight off the sport Grid , the Mynd is made up of medical-grade EEG sensors to capture brain activity 2,000 times per second and a Bluetooth radio to shoot your thoughts to the smartphone, tablet, or PC of your choice. The wireless bit represents a tremendous upgrade over traditional EEG caps since it makes the headset’s mind-reading powers available in shopping malls and living rooms in place of just hospitals. All so the sellers of items can know just how effective a spokesperson the ETrade baby really is. PR’s after the break.
Company’s Breakthrough Technology Poised to Revolutionize the way forward for Neuromarketing; Endorsed by Leading European Brain-Computer Interaction Consortium
MANHATTAN, March 21, 2011 /PRNewswire/ — NeuroFocus unveiled the primary dry, wireless headset designed to capture brainwave activity around the full brain today on the 75th Annual Advertising Research Foundation conference being held on the Marriott Marquis in Long island. Developed during the last three years, Mynd™ combines medical-grade technology with mobility, leapfrogging current neurological testing methods. For the primary time, market researchers could be ready to capture the very best quality data on consumers’ deep subconscious responses in real time wirelessly, revolutionizing mobile in-store market research and media consumption at home. NeuroFocus has also commenced building the arena’s first full-brain home panels as well as its labs. The eu Tools for Brain-Computer Interaction consortium (TOBI) will utilize Mynd as their core platform to develop practical, medical-grade technology as a way to improve the standard of life for folk with neurological disabilities. NeuroFocus is offering the chance to demo Mynd at Booth #514 on the conference.
“While developing Mynd, we desirous about achieving medical-grade scientific precision together with extraordinary ease of use and aesthetics. This neuromarketing breakthrough provides new opportunities for our clients to achieve critical knowledge and insights into how consumers perceive their brands, products, packaging, in-store marketing, and advertising on the deep subconscious level in real time,” said Dr. A. K. Pradeep, Chief Executive Officer of NeuroFocus. “We’re also delighted that TOBI has embraced our approach by adopting our wireless headset for his or her research in patients with devastating neurological disorders inclusive of spinal cord damage and stroke,” continued Dr. Pradeep.
By gaining mobility without sacrificing medical-grade technology, the lightweight, sleekly-designed Mynd opens up new testing environments to consumers beyond the lab, akin to the house, outdoor venues, movie theaters, shopping malls, and auditoriums with data being streamed to platforms, including the iPad, iPhone and other smart devices.
Product Highlights
Mynd has undergone rigorous development and testing procedures for 3 years. The factors set for the device to satisfy included performance levels as accurate and reliable as gel-based, wired EEG systems utilized in clinical settings for a number of neurological disorders, in addition to high durability and serviceability.
Key highlights of Mynd include:
Full-brain coverage with dense-array EEG (electroencephalographic) sensors. Full-brain measurement is the universal neuroscientific standard applied on the earth’s premier laboratories and academic institutions.
Within seconds of slipping the user-friendly headset on, a client’s brainwave activity is captured around the full cortex.
Wireless transmission of brainwave signals; able to interfacing with any Bluetooth-enabled mobile communications device.
Dry “smart” electrodes (sensors), eliminating using gels and adorning signal quality by introducing novel technological breakthroughs.
Enables first full-brain coverage home panels for market research.
Comfortable, lightweight, aesthetically pleasing modular design with easily-replaceable sensors.
“Mynd represents an authentic breakthrough in brainwave measurement technology and i’m especially pleased that it’s going to even be used to assist individuals with neurological disabilities inclusive of paralysis overcome a few of their most difficult barriers. This can be a truly compelling example where a technology developed for business-to-business applications like neuromarketing can add enormous value to other avenues of life,” said Dr. Robert T. Knight, Director of the Helen Wills Neuroscience Institute on the University of California, Berkeley, and NeuroFocus’ Chief Science Advisor, said.
NeuroFocus can be rolling out the Mynd headset throughout its neurological testing laboratories within the U.S., the united kingdom/Europe, the Asia/Pacific region, Latin America, and the center East. The headset can also be deployed within the company’s NeuroLabs, dedicated neurological testing facilities which NeuroFocus designs, builds, staffs, and operates for individual client companies.
Dr. Gerwin Schalk, Research Scientist, Wadsworth Center, Neural Injury & Repair, and developer of BCI 2000, the principle technological platform used for brain-computer interaction worldwide for treatment of paralysis, cited the landmark aspect of Mynd: “This wireless dry electrode headset substantially reduces the pricetag and expertise essential to access signals from the brain, which has profound implications for clinical and commercial applications of EEG technology.”
NeuroFocus Methodology
NeuroFocus employs high-density arrays of medical grade EEG sensors to measure around the full brain. Each sensor captures brainwave activity at 2,000 times a second. The corporate also applies eye-tracking technology to spot the situation of visual focus on the pixel level.
About NeuroFocus
The sector’s leading neuromarketing firm, NeuroFocus (http://neurofocus.com) brings advanced neuroscience knowledge and expertise to the worlds of branding, product development and packaging, in-store marketing, advertising, and entertainment. NeuroFocus clients include Fortune 100 companies across dozens of categories.
Headquartered inside the U.S. and operating globally through offices and NeuroLabs within the UK and Europe, the Asia/Pacific region, Latin America, and the center East, the corporate leverages Nobel Prize caliber and Doctorate-level credentials in neuroscience and marketing from the University of California at Berkeley, MIT, Hebrew University, Harvard, Oxford, Columbia University, and other leading institutions, combined with executive business management and consulting expertise.
About TOBI
TOBI www.tobi-project.org is an incredible European initiative with a purpose to develop practical technology for brain-computer interface (BCI) which may improve the standard of lifetime of disabled people and the effectiveness of rehabilitation.
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