You could see a gaggle of fake news on the web tomorrow, but considering what we’ve seen of Sony’s new LA storefront, we’re fairly certain this isn’t a prank. That’s right, Sony’s launching a newly branded retail store inside the City of Angels Friday, and from the look of factors, it spared no expense. The 4,200-square foot space is the 1st to ditch the Sony Style moniker for the more simple Sony Store, and while the aesthetics are decidedly minimal, the experience is anything but. As you possibly can expect, the store offers demos of a slew of devices; it’s packed crammed with everything from VAIOs to ray modelers to 3D Handycams , and it’s also rocking a totally loaded home theater setup called “The Cube.” Considering the outfit’s been trying to up its retail cred , we’d say the brand new spot has the stuff to do the job, although that bright white modular look does seem strangely familiar . Once you’re within the LA area, you may take a look at the brand new digs starting tomorrow — if not, hit up the guided video tour above.
Sony Opens Doors to Exciting New Shopping Experience on the Century City Mall in Los AngelesLA, March 30, 2011 /PRNewswire/ — Today Sony Electronics announced the outlet of the primary newly branded Sony store within the U.S., which offers a thrilling new concept, design and customer experience. It’ll open its doors to the general public on Friday, April 1.
Located on the Westfield Century City shopping center in La, the 4,200-square foot Sony store incorporates a world-class architecture and design, making it a singular destination at which consumers can explore the full Sony experience, including electronics, games, movies, music, network services and future technologies.
“Sony’s goal is usually to exceed customer expectations by providing an exhilarating, interactive and entertaining shopping experience,” said Phil Molyneux, president and COO for Sony Electronics. “Our new store concept gives shoppers a chance to engage with trained and knowledgeable staff in addition preview, test, compare and unlock the whole potential of Sony’s entertainment offerings.”
“The hot store in Century City is a serious step in building a blueprint for future Sony stores, both within the U.S. and around the globe,” added Kiyoshi Shikano, Global Sales and Marketing Officer, Sony Corporation. “On this store, Sony is raring to check innovative offerings and listen and learn from customer feedback. We are going to gather opinions in order that we are able to continually evolve and improve our retail experience, both here within the U.S. and all over the world. As Sony is increasing its deal with providing its customers with an integrated shopping experience that includes all that Sony has to give, from hardware to content to services, all of its Sony Style stores and internet sites globally can also be transitioning branding from Sony Style to Sony.”
Showcase Areas
Within the spirit of Sony’s make.believe brand message, the recent store is designed to instantly capture the imagination of consumers and interact with all that Sony has to provide, in an integrated, interactive and provoking way.
Front of the brand new store features, literally, a window into the area of Sony. Inside, consumers will probably be ready to access, experience and make connections with everything Sony, from testing out its network services — including Music Unlimited and Video on Demand powered by Qriocity — on network-connected products, to playing PlayStation’s GranTurismo 5 on a PS3 and a Sony 3DTV. They are going to be ready to shoot video on quite a lot of cameras, wander off in a 3D movie from Sony Pictures, and test headphones while taking note of Sony Music artists.
The shop also provides a spot to be informed about future and emerging technologies and innovations. As an instance, the Century City store will feature Sony’s RayModeler, a futuristic 360-degree display prototype that projects a 3D image that may be seen from all angles.
Highest Level of Personalized Services
With the hole of the recent store, Sony is introducing Premium Services to supply customers with a superb support experience for all Sony products from set-as much as service and service facilitation. Services include assistance and education by trained staff with putting in place all products, activation of wireless services, and technical PC and IT support by certified technicians. Also available are in-home consultation, delivery, and television, and residential audio and video installation by authorized technicians.
Grand Opening Weekend
At the side of La’ 102.7 KIIS FM radio, the primary 102 people to go into the hot Sony store daily from April 1-3 will receive a Sony Instant Play Pass for a big gamble to win certainly one of 102 prizes, including a Sony Internet TV, a Sony VAIO notebook PC, a Reader digital book, a Bloggie camera and 2 PIIQ headphones.
A concert by Grammy nominated singer/songwriter Natasha Bedingfield is scheduled to occur within the store at 4 p.m. on April 2 featuring songs from her new album release called Strip Me. Sponsored by Sony Network Entertainment, this event will include a meet and greet opportunity with Bedingfield in addition to hands-on demonstrations of Sony’s streaming music service, Music Unlimited powered by Qriocity.
Additionally, customers who scan the in-store QR code with their smartphones shall be instantly entered for a bet to win a couple of tickets to KIIS FM’s day-long music festival, Wango Tango. Two sets of 4 tickets for the shop’s grand opening weekend and one set of 4 tickets a week during the end of April may be awarded.
Design and Location
The recent store was designed in collaboration with Klein Dytham architecture (KDa). It includes a bright, open, inviting space, with products displayed on tables in order that consumers can personally interact and interact with them like they’d in a house environment. The layout of the shop is versatile, with movable interior walls and changeable color schemes in order that it could be adapted and reconfigured to spotlight specific products, services, or content to interact and pleasure customers with fresh experiences anytime they return.
The Sony Store is found at 10259 Santa Monica Blvd. within the Westfield Century City shopping center in La. Regular store hours are 10 a.m. to 9 p.m. Monday through Saturday, and 12 to 7 p.m. on Sunday. A directory of all 30 Sony stores around the U.S. are located at www.sony.com/sonystore.
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