Hasboro’s My3D to show iPhones into glorified ViewMasters starting Sunday

Apr 2nd 2011
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It’s about time the ViewMaster got an upgrade. What’s that? It’s not a ViewMaster? Well, you will have fooled us, but either way, the things finally occurring sale exclusively at Target April 3rd, and everywhere else starting in June. As you will have already heard , Hasboro’s intro into the crowded 3D arena , simply titled My3D , does take a card from the old ViewMaster deck, but other than enlisting cardboard discs, this thing uses your iPhone or iPod touch to bring you 3D entertainment. In case your kid’s not already addicted to 3D, the $35 viewer can be a decent starter — nonetheless, for $35 you may take yourself out to a pleasing lunch, give the rug rat a cardboard box, and phone it an afternoon. Full PR after the break.

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Hasbro Launches MY3D 360-Degree Handheld Viewer for iPhone and iPod Touch

Unique Accessory and MY3D Apps Provide 3D Experience Beyond Imagination

MY3D Available Exclusively at Target April 3; Seven MY3D Apps Now Available at the App Store

PAWTUCKET, R.I.–(BUSINESS WIRE)–Hasbro, Inc. (NASDAQ: HAS) enters the 3D entertainment category on April 3 with the introduction of MY3D, a special handheld viewer which permits users to connect their iPhone or iPod touch and immerse themselves in a 3D entertainment experience. Touting both proprietary 3D technology and unique 360-degree content, Hasbro is bringing to market premium entertainment and gaming experiences for iPhone and iPod touch users. The MY3D viewer can be exclusively available at Target stores and Target.com on April 3 and is anticipated to roll out to retailers nationwide in June 2011.

“MY3D provides consumers with a jaw-dropping 3D, 360-degree entertainment experience,” said Ira Hernowitz, senior vice chairman of selling for Hasbro North America. “MY3D gives iPhone and iPod touch users a highly intuitive and unique variety of 3D entertainment, an experience that pushes the envelope for gaming and entertainment.”

The MY3D viewer features two access openings which permit users to have interaction with the Multi-Touch display of iPhone or iPod touch, and includes four different cradles to slot a user’s specific model of iPhone or iPod touch (not included). The MY3D viewer is compatible with iPhone 3G, iPhone 3GS and iPhone 4 in addition to second, third, and fourth generation iPod touch.

To experience MY3D, users must first visit the App Store and download available MY3D apps to their iPhone or iPod touch. The 1st available apps include MY3D PRESENTS…, MY3D 360° SHARKS, MY3D SECTOR 17, MY3D TELEPORT L.A., MY3D BUBBLE BOLT, MY3D TUNNEL PILOT, and MY3D SHATTERSTORM*. Once an app is downloaded, users can immediately start to immerse themselves inside the 3D content and/or 360-degree environment.

Each of those initial apps offer different and fascinating experiences for users of every age and interests including an underwater shark adventure, virtual tour of l. a. , galactic battles, and a tunnel race against time. With MY3D users can see in the course of the eyes of a shark as they explore and hunt virtual ocean locations, experience the sights and sounds of the Santa Monica Pier, and man the gunner station of an area ship as they protect an important component to the galaxy. Hasbro is likewise working with a number of the leading names in 3D entertainment including DreamWorks Animation, Sony, Twentieth Century Fox Home Entertainment, and Warner Bros. for potential custom content and theatrical trailers.

The MY3D viewer could be available in either black or white for an approximate retail price of $34.99. For more info visit MY3DNow.com.

“Because the first retailer to hold MY3D, Target is offering exclusive access to this innovative 3D entertainment that won’t be available anywhere else at launch,” said Nik Nayar, vice chairman of Merchandising, Target. “MY3D delivers the most recent in 3D technology, making a fun and interactive virtual world that we all know Target’s guests will enjoy.”

The MY3D PRESENTS…, MY3D 360° SHARKS, MY3D SECTOR 17, MY3D TELEPORT L.A., MY3D BUBBLE BOLT, MY3D TUNNEL PILOT and MY3D SHATTERSTORM app are available in from the App Store on iPhone and iPod touch or at www.itunes.com/appstore. At launch, MY3D apps might be available at no cost; charges will apply for some MY3D apps sooner or later. Not all apps come in 360 degree viewing. Not all apps fit with all generations of iPhone and iPod touch listed above.

*The next are the primary MY3D apps available at the App Store:

MY3D PRESENTS…
Introduces you to the exciting world of MY3D, showcasing 3D movie trailers, cool video demos of extra my3D apps, slide shows and more. MY3D PRESENTS… is updated regularly in your device as new content is accessible in an effort to sample.

MY3D 360° SHARKS
Explore and hunt the living ocean during the eyes of a shark! MY3D 360° SHARKS immerses you in an underwater shark adventure. Choose your shark after which roam underwater, exploring and trying to find new species of prey. As you explore, lookup treasure, shipwrecks and other surprises, and find out about the species around you. You may as well break the outside to determine the higher world. With six unique environments, there’s always a brand new adventure round the next reef.

MY3D SECTOR 17
Welcome to MY3D SECTOR 17, a one-of-a-kind 3D, 360 degree shooter game in which you are the galaxy’s last defense. Assume your role at the gunner station, select from an arsenal of weapons, and stop all enemies as they approach. Move fast because danger comes from above, below, and behind you. Watch out for asteroids! With 22 incredible 3D levels including an “endless” survivor mode, cool bosses, upgrades, and multiple weapons, it’s time for you to dominate the battle.

MY3D TELEPORT L.A.
With my3D Teleport L.A. you can explore exciting Los Angeles attractions anytime and anywhere…like you’re really there! This unique 360°, 3D interactive virtual tour allows you to experience L.A. from the Santa Monica Pier. You can simply explore or play fun interactive games. You’ll love your visit to Los Angeles!

MY3D BUBBLE BOLT
Welcome to the wacky world of MY3D BUBBLE BOLT! Become a Fish, Shark, or Starfish and navigate your way past obstacles by tilting and moving your viewer. This frenzied puzzle game is easy to learn, highly addictive and provides endless fun with 25 3D levels. Watch out and don’t fall off the edge, or your bubble will drop into the sea!

MY3D TUNNEL PILOT
The next generation of racing takes place in 3D tunnels underground. This futuristic game allows you to compete against other hover vehicles by tilting and turning your MY3D viewer. Use your cache of weapons to battle for supremacy in land, sea, and air. But, you will need quick reflexes to avoid steel door traps, and enemy racers on 12 unique racetracks. Choose from one in every of six racers. Do you’ve what it takes to be the finest during this 3D reflex-testing racing game?

MY3D SHATTERSTORM
Defend the galaxy from the invasion of the drones. As humanity’s last hope during this futuristic pilot shooter, you’ll need fast reflexes and an excellent faster trigger finger to avoid wasting the galaxy from dangerous enemies with a perilous array of attacks. Rack up points by destroying enemies quickly in succession and earning multipliers. Compete for the head spot at the high score list as you play 60 challenging levels that transform as you move.