You are able to do quite a bit with a sufficiently large catalog of semi-popular footage, but original content is king , and today the Wall Street Journal is reporting that YouTube will sink $100 million into original programming. The postulate, in accordance with the same old anonymous sources, is that Google will reshape the house of Keyboard Cat right into a television network of types — with channels for various topics — and a number of them featuring “several hours of professionally produced original programming per week.” That feels like a drop within the bucket in comparison to the raft of footage that YouTube’s amateurs put out, needless to say, and it wouldn’t be the 1st time we’ve seen Google put money into original work , but we’d be lying if we said we wouldn’t enjoy kicking back with even a smidgen of the heartbeat-pounding possibilities that some 4096-pixel-wide footage could offer. YouTube is reportedly attracting talent immediately, say the WSJ’s spooks, and intends to ease users into the premise of channel surfing starting later this year.
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