Like 3D on high-end HDTVs, NFC-based payment systems seem set to invade our mobile lives whether we adore them or not. Isis, a collaborative venture between AT&T, T-Mobile, Verizon and a number of banking big timers, has today announced the primary marketplace for its rollout of a contactless payment scheme, and it’s none instead of Salt Lake City , Utah. That’ll surely raise eyebrows in locales which can consider themselves more tech-savvy, but we reckon setting out with a city of a smaller scale possibly good for purchasing this “mobile wallet” system off the floor. After which there’s the additional advantage of Isis snagging a deal to enable compatibility with the whole Utah Transit Authority footprint. If all plans are executed properly, that are meant to mean that by summer 2012 the great people of SLC might be ready to NFC their way around town with just their smartphone in hand, while also swiping it through checkouts like some kind of highly advanced techno-humans.
Isis Advances Mobile Commerce with First MarketIsis Rolls Out Mobile Commerce Program in Salt Lake City and Partners with Utah Transit Authority to Make Entire Transit System Isis-Enabled
SALT LAKE CITY–(BUSINESS WIRE)–Isis, the mobile commerce three way partnership between AT&T Mobility, T-Mobile USA and Verizon Wireless, today announced it is going to pilot the Isis mobile commerce program in Salt Lake City in early- to mid-2012. Isis has also entered into an agreement with Utah Transit Authority (UTA) to make the full UTA transit system Isis-enabled, marking the deployment of Isis because the first commercially available mobile transportation fare payment program within the U.S. Additionally, Isis is investing within the necessary infrastructure to enable mobile commerce on a nationwide basis and may be available to all merchants, banks, payment networks and mobile carriers.
“By working with the Utah Transit Authority, Salt Lake Chamber and Salt Lake City-area merchants, Isis is bringing the mobile commerce vision to reality. Salt Lake City consumers will experience a brand new thanks to shop, pay and save,” said Michael Abbott, chief executive officer at Isis.
Salt Lake City: Where You are able to Leave Your Wallet At Home
Isis, which announced its formation in mid-November 2010, is concentrated on bringing mobile commerce to Salt Lake City using cellphones to make point-of-sale purchases by using near-field communication (NFC) technology. The Isis system will evolve to give customers a highly secure and convenient strategy to pay, redeem coupons and store merchant loyalty cards, all with the faucet in their phone.
The Isis mobile payment program will roll out in 2012 and make allowance consumers to apply their Isis-enabled cell phones to make point-of-sale purchases at retailers around the Salt Lake City area and on UTA transportation.
“On behalf of the residents of Salt Lake City & County, Mayor Corroon and that i wish to express our excitement that the Salt Lake City area has been chosen to steer the roll-out of Isis mobile payments,” said Mayor Ralph Becker, Salt Lake City.
“We’re pleased Isis mobile payments shall be available within the Salt Lake City area starting with the connection with UTA, and we glance forward to many other merchants in the course of the county offering this exciting mobile commerce service,” added Mayor Peter Corroon, Salt Lake County.
UTA is a pioneer in contactless payments for transit within the U.S., having implemented a “tap on, tap off” system in early 2009. The present system, which permits consumers to pay with their contactless credit and debit card by tapping an electronic fare reader on a bus or train platform, will allow Isis-enabled cell phone users to pay using their phone.
“Partnering with Isis is a critical breakthrough in widespread mobile contactless acceptance through the Salt Lake City area,” said Michael Allegra, General Manager at Utah Transit Authority. “Isis allows us to construct upon our existing ‘tap on, tap off’ system, and supply our customers with a brand new, easier option to use public transportation using just a cell phone.”
“Salt Lake City is at the leading edge in such a lot of ways and we’re committed to incorporating promising technologies to enhance the standard of life for the folk of our community,” said Lane Beattie, president and CEO of the Salt Lake Chamber. “As Utah’s largest business association representing over half the state’s workforce, we’re desirous about Isis because it gives our merchants how to streamline their transactions and, more importantly, hook up with their customers.”
About Isis
The three way partnership is between AT&T Mobility LLC, T-Mobile USA and Verizon Wireless and relies in Ny city. The venture is chartered with building ISIS™, a countrywide mobile commerce venture with a view to fundamentally transform how people shop, pay and save. The Isis mobile commerce network could be available to all merchants, banks, payment networks and mobile carriers. Isis is a hallmark of JVL Ventures, LLC within the U.S. and/or other countries. Other logos, product and corporate names mentioned herein could be the trademarks in their respective owners.
www.paywithisis.com
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