We’ve seen augmented reality done what feels like 1000000 alternative ways, but we’ve never seen it quite like this. The brand new York Times reported Wednesday on a forthcoming iPhone app called Aurasma that has the ability to show ink-and-paper publications into interactive mine fields. Aurasma, conceived by enterprise software firm Autonomy, uses a scaled down version of the outfit’s IDOL pattern recognizer to spot images stored in a limiteless database, after which converts those images into related video. Unfortunately, the primary release of the app, scheduled for sometime next month, is available in the shape of an AR advertisement / game for an unidentified upcoming movie, and the corporate’s founder seems solidly targeting the technology’s marketing potential. No word yet on when or if we are able to expect to look our The big apple Times come to life, as seen within the video on the source link below, but when that is the way forward for augmented reality, count us in.
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