Sprint’s Common Cents brand falls into the sofa cushions, replaced by Virgin Mobile Beyond Talk

It was some… curious timing. On May 6th of last year Sprint’s new boy toy Virgin Mobile announced the Beyond Talk prepaid plan. Then, only a week later, Sprint launched its own, separate prepaid plan, Common Cents . Beyond Talk started at $25 a month for 300 minutes while Common Cents was $.07 per minute, all contact free. The latter of these two is now dying away, never catching on despite what ought to be said is a slightly catchy name. It’s users are being lumped into the Virgin payLo scheme, while Beyond Talk will take over the kiosks and marketing avenues currently occupied by Common Cents. There, with its rag-tag group of featurephones and information plans, it may continue the fight against the evil TracFone empire.

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This post is tagged: catchy name, common cents, curious timing, Marketing, rag tag group, Virgin Mobile