Opera has always been the little browser that can, and the corporate is now embracing that spirit greater than ever with its new ad campaign for the just-released Opera 11.10. Consequently, it’s launched a brand new ad campaign that it proudly boasts is its costliest ever — a record-setting $8,517.26, including a hefty $1,500 that they splurged on some “trendy Swedish clothes.” Needless to say, the browser itself is the genuine story here and, while it’s an incremental upgrade, it does boast a couple of fairly big new features, including support for Google’s new WebP image format, a “SpeedDial” to your favorite websites, and a turbo mode that promises to compress and cargo websites faster while you’re on a slow connection. Just how does that work? We’ll let Opera’s Christen Krogh explain within the no-expenses-spared video after the break.
Oslo, Norway – April 12, 2011
Google, Microsoft, Mozilla and Apple – Opera today joined the ranks of these web giants because the company unveiled the costliest ad ever created by the corporate to advertise the launch of the Opera 11.10 browser. Opera spared little expense to showcase a tremendous overhaul of the Opera Turbo feature, the crowning achievement within the re-creation.
“If you want to win, it’s essential to spend,” commented Kei Grieg Toyomasu, Director of selling, Opera Software. “And, this time, we actually did. We’re spending a fortune to make Opera, a household name. We see our competitors doing million dollar campaigning on TV and on billboards, and we’ve been so impressed that we decided to place budget right into a little something-something ourselves.”
Opera Software is committed to prudent financial governance. Listed here are some of the receipts:
Some guys with a video camera $3000
Trendy Swedish clothes $1500
Laptop $850
Rental of Audi RS4 $700
Racetrack, so one can go fast $500
Fake tans $400
Tacos (both crunchy and soft) $385
Emergency medical supplies $315
Beer (consumed after driving) $300
Gasoline $230
Flu shots (not likely needed, but we got it approved, so we just went for it) $200
Parking ticket $50
Disco ball $30
Deodorant and cologne (fear leaves a definite musk) $20
Party hats $15
3 bottles of generic Pepto-Bismol $15
Gum $5
Paperclips $2.26
Total $8,517.26
“We risked loads to share this campaign with the realm,” said Jan Standal, VP of Desktop Products, Opera Software. “We even got a parking ticket. Nonetheless it’s all in order to play within the big leagues with any other fancy pants of the online. We posted our video on YouTube, so that you are aware of it must be good.”
“That’s the net. And it’s serious business,” noted Rolf Assev, Chief Strategy Officer, Opera Software.
Incidentally, Opera Software also released a brand new browser today. Download it before the nice and cozy glow from our expensive ad fades: http://www.opera.com/. You can also read more concerning the Opera Turbo feature and the way it may assist in making your web connection faster: http://www.opera.com/browser/turbo/.
Watch the video on YouTube.
About Opera Software ASA
Opera Software ASA has redefined web browsing for PCs, cell phones and other networked devices. Opera’s cross-platform web-browser technology is renowned for its performance, standards compliance and small size, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the globe. The corporate is listed at the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at http://www.opera.com/.
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