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Sony Ericsson deploy its own channel in Android Market, relegates ‘My apps’ link to a menu item

Open up Android Market in your Android device today and (most of) you will find a well-known set of 3 headings — Apps, Games and My apps — bidding you welcome. Do the identical in your Sony Ericsson Android phone, however, and the final thing in that list might now not be there. That’s because SE has decided to introduce its own “channel” to the Market, wherein you’ll discover a load of Xperia handset-specific junk software and other specially curated bits that your smartphone is adjudged to be wanting. The change means you’ll have to open up your menu to get at your individual apps, but that shouldn’t be a completely unfamiliar activity for Android users. Sony Ericsson could be the first manufacturer to tug this switcheroo, however it’s following within the well-worn footsteps of Verizon and T-Mobile within the US. And speaking of carriers, Sony Ericsson says this modification is operator-dependent, so while you’re nice and lucky, your operator won’t bother to roll this out. Sadly, our Xperia Arc has already been contaminated .

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