Earlier this year IntoNow launched its iPhone app which could identify what TV show you were watching by the audio Shazam -style after which share it with others over Facebook or Twitter, pull in more information, or add the DVD for your Netflix queue. Now, Yahoo has purchased the corporate and in keeping with the click release (after the break) desires to integrate its SoundPrint tech with its existing services including the Connected TV platform. As NewTeeVee suggests, this might tie-in nicely with its existing plans to exploit audio watermarks to spot advertisements and display additional information on screen or work with a companion app, either one of which it demonstrated at CES . That database of sounds reportedly stretches back over five years and is consistently being updated, that may give an immense lift to Yahoo over other smart TV platforms that goes far beyond just check-ins and badges .
SUNNYVALE, Calif.–(BUSINESS WIRE)–Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, today announced the purchase of IntoNow. Launched in January 2011, IntoNow has built a platform and companion TV application in keeping with real time indexing of television that deepens the connections between audiences, television content and advertisers. IntoNow has indexed greater than five years people based television programming, making a rich database to construct video discovery and programming experiences. IntoNow is ready to identify content right down to the displaying, episode and time in the program in addition to provide program information and links linked to it, all within an issue of seconds.
“Counting on social channels as a method for locating content – whether it’s on a computer, mobile device, or TV – is rapidly at the rise. IntoNow’s technology combines the power to ascertain-in to what a client is watching, engage in conversations, and find related content,” said Bill Shaughnessy, SVP of worldwide Product Management at Yahoo!. “The IntoNow application the team has built clearly demonstrates the opportunities the technology presents across Yahoo!’s network, especially with reference to our video content, search, mobile and Connected TV experiences. We’re excited to have the IntoNow team join Yahoo! as we continue to construct out these experiences.”
The addition of IntoNow will enable Yahoo! to offer enhanced media experiences and video programming, bolstering its social engagement around the Yahoo! network and on all screens. IntoNow users may be able to easily engage with friends across the shows they enjoy most. IntoNow helps people discover new shows, discuss favorites with friends and learn more about them, and give recommendations for what’s currently airing in response to their interests and people they’re connected to. The applying may be integrated with Facebook, Twitter, iTunes and Netflix to enable more sharing and data gathering.
“IntoNow has built a special way for folk to interact with one another round the content they enjoy,” said Adam Cahan, CEO of IntoNow. “Companion applications and devices are changing the best way we interact with TV in significant ways. The IntoNow team is worked up to be joining Yahoo! to assist create new consumer experiences and to be a part of Yahoo!’s global scale and reach.”
Financial terms of the transaction weren’t disclosed.
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep greater than half one thousand million people connected to what matters most to them, across devices and worldwide. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the shoppers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For additional info, visit the pressroom (pressroom.yahoo.com) or the corporate’s blog, Yodel Anecdotal (yodel.yahoo.com).
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