Logitech’s ‘disappointing’ Q4 results not helped by poor Revue sales; will discount to $249

There wasn’t much excellent news for Logitech investors when the corporate revealed its results for the financial fourth quarter, because it fell far below targets for sales and revenue. Among the blame went towards weak performance in Europe, the center East and Africa, but it surely also suffered from far less than expected sales of the Google TV -powered Revue and its accessories, accounting for under $5 million in sales, down from $22 million the quarter before and in need of its estimate of $18 million. Beyond fixing its issues overseas, CEO Gerald Quindlen still sees a future where internet connected TVs follow an analogous route to smartphones and cited the next generation of Google TV as an immense opportunity. Starting in May, the corporate will cut the cost of the Revue to $249 (that is still a minimum of $50 too high) and plans to ” re-accelerate ” its marketing at “the best time” — probably sometime after Google I/O and the addition of the Android Market. As for that current hardware, both the Revue and the Sony Google TV products received unspecified “security updates” today, although Qriocity and Music Unlimited access remained offline on our Sony Internet TV unit. So let’s do the postmortem and guess what contributed to the low sales more: high prices , a half baked product or ads featuring a 0 hairy-legged TV 0 and 1 Kevin Bacon 1 ?

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This post is tagged: fourth quarter, kevin bacon, Middle East, next generation, security updates, smartphones, tv products