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LG P430 and P530 Blade laptops bedazzle with slim bezels, aluminum bodies, and Core i7

We heard of a bezel-hating LG Shuriken display sneaking its way onto Acer laptops recently, however the Korean company has wisely opted to debut that cutting-edge technology in its own portable computers first. The 14-inch P430 and 15.6-inch P530 mark the beginning of its new Blade series of laptops, that are the results of some obsessive slimming work on the LG labs — display thickness is 4.5mm and four.7mm, respectively, while the bezel at the 14-inch model is so narrow as to slot its screen inside the dimensions of a standard 13.3-inch laptop. Weight, at 1.94kg at the P430 and a pair of.2kg on P530, may be said to be on par with machines offering significantly smaller screens, but that’s not on the sacrifice of construction materials as brushed aluminum is used to bolster LG’s new slimsters. A Core i7 CPU and GeForce GT520M GPU will provide the interior firepower, though the remainder of the inner specs are as yet unannounced. The P430 will launch in Europe, Asia, the center East, and South America on the end of May, to be followed by the P530 within the following month.

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LG SETS NEW STANDARD FASHIONABLE AND FUNCTION WITH BLADE SERIES NOTEBOOKS

P430 and P530 Feature Super Slim, Super Light Designs in Super Strong Exterior

SEOUL, May 3, 2011 – LG Electronics (LG) today introduced two notebooks – the P430 and P530 – because the first within the company’s new “Blade” series to be launched later this month.

LG’s Blade series comprises ultra-slim notebooks that deliver the last word well-liked without sacrificing performance. Compared with LG’s first generation slim notebooks (models P210 and P420), the Blade series boasts a noticeably slimmer profile. The P430 and P530, with 14-inch and 15.6-inch LED LCD screen respectively, offer outstanding features that set them except for the contest in slimness, weight and material.

“The Blade series is the fruition of many months of effort by LG engineers and architects to develop portable computers that deliver beyond the performance, looks and usefulness that today’s consumers have come to expect,” said J.J. Lee, Executive Vp and Head of LG Electronics PC Business Unit. “Leveraging tomorrow’s technology and breakthrough design, LG will continue to provide slim, beautiful notebooks that raise the bar in portable computing.”

■ Three Super Slims: Screen, Bezel, Body

The minimalist, sophisticated designs of the P430 and P530 feature an excellent-slim LED LCD screen, bezel and body, making a new style icon for fashion-forward consumers. The notebooks’ new display technology, developed in collaboration with LG Display, allows the LED LCD screens to be incredibly thin while still delivering rich, sharp images. With respective depths of four.5mm and four.7mm, the screens of the P430 and P530 are as much as 50 percent thinner than every other notebooks of their class.

Because of LG’s world-class bezel technology, LG Blade notebooks boast bezels which are greater than 40 percent narrower than other notebooks within the same class. This enables the 14-inch P430 to be designed around a 13.3-inch-class notebook. Together, the thinner display and narrower bezel contribute to LG’s new Blade series being as much as 22 percent slimmer than the nearest competing product in its class.

- Super Light, Maximum Mobility

The P430 and P530 boast extremely lightweight bodies to maximise mobility. Weighing in at just 1.94kg with a depth of 23.8mm, the P430 is lighter than conventional 13-inch notebooks, while the P530, at 2.2kg, weighs under traditional 14-inch notebooks. Unlike most notebooks with 14- and 15.6-inch screens, LG’s P430 and P530 are comfortable to hold around in a shoulder bag, making them the appropriate companions for work-ing at the road.

- Super Material, Sturdy Exterior

Designed with a metallic case, the P430 and P530 offer a harder alternative to other slim-style notebooks. The metal casing leads to a far better exterior, ensuring extreme protection despite its ultra-slim depth. With a brushed aluminum finish and diamond cutting, a technology that uses real diamonds to chop the threshold of the case, LG’s Blade notebooks have a smooth, nice cover with a elegant and splendid look. The P430 and P530 are available two colors: Misty Blue and Titan Black.

– Perfect Mix with Unbeatable Performance

Because of the second one generation Intel Core i7 processor, the P430 and P530 boast outstanding performance. Intel’s new quad-core processor is 20 percent and 50 percent faster than the former generation Intel Core i7 processor and the second one generation Intel Core i5 processor, respectively. The notebooks also include NVIDIA Graphics GeForce GT520M – which boasts 50 percent better performance than integrated graphics cards – to deliver exciting, game-friendly graphics.

The P430 and P530 include an array of multimedia features including a 1.3 HD web-cam, SRS and DLNA technology to simply share and luxuriate in photos and videos with other DLNA-enabled devices.

LG’s “Style by Blade” campaign will accompany the roll out of the P430 on the end of May and the P530 a month later in markets throughout Europe, the center East, South America, and Asia.

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