Adobe Photoshop update ushers in new era of iPad compatibility

Tablet Publishing Solution Powers Rapid Deployment of Digital Content Across Android, BlackBerry PlayBook and iOS

SAN JOSE, Calif. – May 3, 2011 – Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of the pro Edition of Adobe® Digital Publishing Suite, a turnkey solution that incorporates hosted services and viewer technology that permit a spectrum of publishers to price-efficiently publish content to Android tablets, BlackBerry PlayBook and Apple iPad. Geared toward publishing houses, business publishers, and education institutions that require an off-the-shelf tablet publishing solution, the pro Edition taps the massive interest in digital publishing across a number of industries – including retail, banking, financial services, healthcare and education – where companies and types would like to publish a brand new genre of engaging publications on tablets, as portion of their digital publishing and mobile marketing strategies.

“The pro Edition of Digital Publishing Suite meets the purposes of a variety of publishers trying to capitalize at the large variety of readers and consumers embracing tablets and who need an instantaneous tablet publishing solution,” said David Wadhwani, senior vice chairman, Creative and Interactive Solutions, Adobe. “While the entertainment aspect of tablet devices is very high, we also know that tablets could have a profound impact at the enterprise. We’re beginning to see innovative work from companies like Mercedes-Benz to Credit Suisse, who’ve used our digital publishing tools to create fantastic brand experiences on tablet devices that address real business needs around customer engagement.”

The supply of both the Enterprise (see separate press release) and Professional editions of Digital Publishing Suite, provides the chance for more engaging applications from both media and business publishers.

The Adobe Digital Publishing Suite tightly integrates with Adobe InDesign® CS5.5 and Adobe Creative Suite® 5.5 software (see separate press release), empowering designers with industry‐standard page layout capabilities for creating highly designed, engaging digital content that features a new class of interactivity. Utilized in conjunction with the Folio Producer tools in InDesign CS5.5, Digital Publishing Suite provides a powerful end-to-end publishing solution for creation, distribution, commercialization and analysis of high-value content including traditional magazines and newspapers in addition to corporate publications including magazines, annual reports, product guides and retail catalogs consumed on desktops and tablets.

“Mercedes-Benz is a brand which is known for quality and innovation and our new Points West iPad app continues in that tradition. With Adobe Digital Publishing Suite, we redesigned what was a product-focused print magazine right into a format that may be more engaging to the Mercedes-Benz consumer,” said Mike Wickins, managing director, Mercedes-Benz South West. “With interactivity, videos and sound clips, the Points West iPad digital magazine lets us blow their own horns our vehicles in a fashion this is informative and unique. Mutually we were capable of bring the most recent Mercedes-Benz news and South West related content to life, keeping our brand relevant and current within the eyes of our clients.”

“We wanted the way to create apps that might seamlessly integrate with our current workflows, and Adobe Digital Publishing Suite was a natural evolution that takes good thing about our Adobe InDesign knowledge base. With these Adobe solutions, we quickly created new apps, akin to BACKPACKER’s Survival School, completely in-house,” said Anthony Cerretani, deputy editor and digital director, Backpacker Magazine. “That makes us nimble in a digital environment that evolves daily. We wanted a tablet publishing solution that lets roll out quickly. We’re already at the move and due to Adobe Digital Publishing Suite, we’re going digital quickly to expand our readership.”

The pro Edition provides media and business publishers in addition to educational institutes with an expedient tablet publishing solution that provides creation of wealthy reading experiences; amplification of brand name across mobile channels, distribution and monetization of content across leading mobile marketplaces and tablet devices; in addition to availability to deeper reader insights through pre-built analytic reports, in accordance with the Adobe Internet marketing Suite powered by Omniture®.

Adobe is committed to supporting all levels of consumers who require a comprehensive tablet publishing solution. Along with the immediate availability ofboth the pro and Enterprise Editions, Adobe expects to permit organizations to buy Digital Publishing Suite through an expanded set of agency partners or to subscribe in the course of the Adobe Store in late 2011. Support for a broader partner network will enable customers to buy Digital Publishing Suite through companies along with Print Service Providers, Advertising Agencies and Graphic Design Agencies, thereby providing customers being able to seamlessly combine outsourced design and production services with tablet publishing enabled by Digital Publishing Suite. Adobe will provide more details on these expanded purchasing channels within the third quarter of fiscal year 2011.