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Barnes & Noble logs 1 million Nook app downloads in first week, persons are probably playing Angry Birds as opposed to reading

We were pretty stoked when Barnes & Noble finally made Android apps a legit feature at the Nook Color (loss of Market access be damned) and, unsurprisingly, a lot of you were, too — the corporate reports that within every week of constructing these applications available, it hit 1 million downloads. It might seem we will be able to glean two stunningly obvious things from this tidbit: one, the addition of features through software updates makes people happy. Two: you people feel the necessity to play Angry Birds on every device you own, don’t you? Based on B&N, the never-ending avian spectacle topped the paid app list, with Fliq Calendar leading the free ones. Missing from this stat, in fact, is any insight into how briskly this catalog is growing — an even question, since these Android applications ought to get tweaked especially for the Nook Color before you’re able to download ‘em. Self-congratulatory press release after the break.

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Barnes & Noble Quickly Hits 1 Million NOOK Apps™ Downloads by NOOK Color™ Customers

Milestone Reached Only one Week After NOOK App Shopping Made Available to All NOOK Color Customers

Angry Birds, Drawing Pad, Fliq Calendar and Pulse Among Most well liked Apps

BIG APPLE–(BUSINESS WIRE)–Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced an immense new milestone for its recently updated award-winning NOOK Color Reader’s Tablet™. Only one week after the corporate made its free software update featuring popular NOOK Apps available over the air for all NOOK Color customers, customers have made a couple of million apps downloads. NOOK Color customers are enjoying access to a number popular NOOK Apps and downloading an expansion of both paid and free apps that get much more out in their Reader’s Tablet, and feature given the end 10 paid and free NOOK Apps the very best 4 or 5 star rating.

All NOOK Apps are optimized for NOOK Color’s stunning 7-inch color touchscreen. The head five paid NOOK Apps are Angry Birds, Drawing Pad, Solitaire, Aces Jewel Hunt and Astraware Mahjong. One of the top five free NOOK Apps are Fliq Calendar, Fliq Notes, Pulse, NOOK Word of the Day™ and Fliq Tasks, which help keep customers organized and informed at the highly portable NOOK Color. With the new v1.2 software update, Barnes & Noble brought essentially the mostsome of the most-requested tablet features to its bestselling NOOK Color, which, as well as NOOK Apps, includes full-featured built-in email, enhanced Web experience and more exciting content for adults and youngsters. The device, which had already been acclaimed because the best reading device that can be purchased, is now the ideal tablet value that you can buy at just $249.

“Our recent software update to NOOK Color delivered the foremost requested tablet features by our customers, including the power to buy and download high-quality apps. Reaching over one million app downloads in only every week because the launch of NOOK App buying all NOOK Color customers exceeded expectations, and is a thrilling milestone for our developers, publishing partners, and most significantly for our rapidly growing NOOK Color user base,” said William Lynch, Chief Executive Officer of Barnes & Noble. “Our stores and booksellers had been a key a part of educating our large NOOK customer base at the terrific applications available for them. We’re building at the early success of our NOOK Apps offering by scaling our selection of popular apps with the thousands of developers who’ve approached us, while ensuring we continue to deliver the high-quality experience NOOK Color is understood for.

Barnes & Noble continues to bring NOOK Color customers new applications from leading third-party developers and content providers for the entire family to enjoy. During the past weeks, Barnes & Noble has added new NOOK Apps including QuickOffice Pro, FriendCaster for Facebook, UrbanDaddy, more games from Concrete Software including Aces Traffic Pack, Aces Cribbage and PBA Bowling 2, FlightView Elite, RepliGo Reader, and 3001 Wisdom quotes. Recently added NOOK Apps for kids include Bloki, My First Alphabet Sights & Sounds and CardDroid Math flash cards. Throughout the Shop area at the device, NOOK Color customers can easily explore NOOK Apps, available in categories including Play, Organize, Learn, Explore, Lifestyle, News and children. Approximately half the gathering available for $2.99 or less and the overwhelming majority priced at $5.99 or less.

Additional info concerning the recent NOOK Color update is offered at www.nookcolor.com/update. Barnes & Noble invites current and prospective NOOK customers to experience new NOOK Apps on the NOOK Boutique™ or display in a single of Barnes & Noble’s greater than 700 bookstores around the country or by visiting www.nookcolor.com.

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