Nokia’s Ovi Store, Ovi Maps, and Ovi everything else will soon be getting a reputation change. The Finnish company has announced that it’s “evolving” its software brand identity by renaming its service offerings to Nokia services, starting with new devices in July and August. This transition is anticipated to last into 2012 and was often inevitable within the wake of Nokia’s hookup with Microsoft earlier this year. Portion of that agreement was for Nokia software, Maps specially, to be made available in other Windows Phone devices and across Microsoft’s range of services, so it is sensible for Nokia to literally put its name on its wares. Nothing structural can be changing about software roadmaps or plans up in Finland, this may increasingly be only a new nameplate atop an analogous strategy as outlined previously .
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