Understand that 3D display technology that Samsung and RealD were engaged on at CES? Today, both companies announced that they have struck a licensing deal for the panels, which promise to deliver full resolution HD images to every eye by integrating active shutter technology directly within an LCD. This approach differs from the passive film patterned retarder (FPR) technologies that you’re going to find in Vizio and LG displays, which cut image resolution in half for every eye. The brand new panels may also be compatible with RealD’s lightweight 3D glasses which are utilized in movie theaters. The technology ought to be available for 23 and 27-inch PC screens by early 2012, later making its technique to 55-inch TV displays. No word on pricing or compatibility with other screen sizes, but expect more details to emerge at this week’s SID Display Week in L. a.. Full PR after the break.
Full Resolution 3D Video to every Eye Utilizing RealD 3D Cinema Eyewear
L. A.–(EON: Enhanced Online News)–RealD Inc. (NYSE: RLD), a number one global licensor of 3D technologies, and Samsung Electronics LCD Business announced today that they’ve completed a license agreement to make available to consumer electronics manufacturers panels featuring a brand new jointly developed 3D display technology, which delivers full resolution 3D images to every eye utilizing RealD 3D cinema glasses. Introduced in January 2011 at CES, panels are expected to be available for PC monitors in 23-inch and 27-inch sizes by early 2012 and for TVs in 55-inch size after the commercialization of PC monitors. The supply of extra panel sizes and information about pricing are to be announced.
“RealD and Samsung’s new displays look fantastic and represent your next step in 3D home entertainment,” said James Cameron, award winning movie director and a member of RealD’s board of directors. “Full resolution viewing is prime to experiencing 3D as a filmmaker intended, and when combined with the relief and practicality of RealD 3D cinema glasses, this display technology will set a brand new standard for 3D in the house.”
Jointly developed by RealD and Samsung Electronics LCD Business, these advanced active technology 3D displays offer full resolution, high definition 3D video to every eye and have compatibility with an analogous affordable, lightweight and comfy 3D cinema eyewear utilized in RealD 3D-equipped movie theatres worldwide. Unlike film patterned retarder (FPR) based 3D displays that cut resolution to every eye in half, this new display technology delivers full resolution, high definition 3D images to every eye by adopting active shutter technology at the display, leading to a brighter, flicker-free, fully immersive 3D experience across a large viewing angle.
“3D displays will not compromise image quality by degrading resolution, it’s simply not the premium viewing experience consumers have come to expect from 3D,” said Bob Mayson, President of Consumer Electronics at RealD. “By working with Samsung to integrate active shutter technology at the panel, these displays deliver an entire resolution 3D experience with the ease and familiarity of RealD 3D cinema eyewear.”
“We’ve got been developing this advanced active 3D display technology with RealD for a very long time and watch for introducing displays with full resolution to every eye and a large viewing angle so audiences can experience content because it was intended to be seen,” said Wonkie Chang, President of Samsung Electronics LCD Business.
RealD 3D display technology is being jointly developed by Samsung Electronics LCD Business and RealD in accordance with RealD’s proprietary technology, which adopts characteristics from the company’s cinema system used in movie theatres all over the world. The LCD based display technology is integrated at the LCD panel and actively syncs with the left and right eye images for full resolution high definition 3D video that may be viewed through circularly polarized RealD 3D cinema eyewear. RealD 3D displays also are 2D compatible, leading to no reduction of image quality in 2D mode.
RealD and Samsung LCD Business can be demonstrating RealD 3D display TVs, PC monitors and laptops of their booths at SID’s Display Week 2011, May 17-19, 2011, on the La Convention Center.
Everything Everywhere promises ‘small-scale LTE launch’ in UK by the top of 2012
ASUS MWC teaser video hints at possible hi-res tablet display?
