For your daily Netflix news, the most recent report on Global Internet Phenomena for spring 2011 from Sandvine has called out the movie service because the largest single consumer of bandwidth on the web in North America. The last report in October suggested it made up around twenty percent of internet traffic during prime time, but this time across the stats say it accounts for 30% of traffic during prime time, and 22.2% of daily internet traffic. Sandvine gets the information from ISPs using its broadband technology and now foresees “Real-Time Entertainment” (which contains Netflix) stoning up over 55% of peak internet traffic by the tip of this year. It also reports on net traffic from other regions, noting social networking outpaces YouTube traffic in Latin America, while European subscribers use twice as much data as North Americans. We’ll need to be patient if these stats are waved in our faces to justify the following round of bandwidth caps or throttling, meanwhile you may click through for more stats or hear about it from Sandvine CEO Dave Caputo discuss them in a video embedded after the break.
Netflix now represents 29.7% of North American Peak Downstream Traffic
Waterloo, ON; May 17, 2011 – Sandvine, (TSX:SVC; AIM:SAND) a number one provider of intelligent broadband network solutions for fixed and mobile operators, today announced the discharge in their Global Internet Phenomena Report: Spring 2011, including Internet trends from North America, Latin America and Europe, with specific spotlights on events which includes Netflix adoption and March Madness® On Demand. Overall insights because the last report within the fall of 2010, reveal a growing appetite for on-demand applications that would continue to drive data consumption and network quality requirements.
Major findings from the report include:
In North America, Netflix is now 29.7% of peak downstream traffic and has become the biggest source of Internet traffic overall. Currently, Real-Time Entertainment applications consume 49.2% of peak aggregate traffic, up from 29.5% in 2009 – a 60% increase [see figure 3]. Sandvine forecasts that the true-Time Entertainment category will represent 55-60% of peak aggregate traffic by the tip of 2011.
In Latin America, Social Networking (overwhelmingly Facebook) is an even bigger source of traffic than YouTube, representing almost 14% of network traffic [see figure 4]. Real-Time Entertainment represents 27.5% of peak aggregate traffic, still the most important contributor of traffic in that region [see figure 5].
In Europe, Real-Time Entertainment continues a gradual climb, rising to 33.2% of peak aggregate traffic, up from 31.9% last fall [see figure 6]. BitTorrent, a peer-to-peer (P2P) file sharing protocol, is the most important single section of both upstream (59.7%) and downstream (21.6%) Internet traffic during peak periods. Within the UK, BBC’s iPlayer is 6.6% of peak downstream traffic, reflecting the demand for localized content in lots of markets. Overall, individual subscribers in Europe consume twice the quantity of knowledge as North Americans.
Sandvine’s reports and spotlights are made available through Sandvine’s suite of commercial Intelligence products, including Network Analytics and Network Demographics. The reports are an ongoing series of Internet phenomena and traffic analysis studies which have been published since 2002. The info within the Spring 2011 study is predicated on voluntary and entirely anonymous data, aggregated from fixed and mobile agency networks spanning Europe, Latin America and North America. Sandvine’s global view, together with over 220 agency customers spanning greater than 85 countries, makes the report probably the most comprehensive of its kind within the industry.
“The data and trends in Sandvine’s Spring 2011 Global Internet Phenomena Report, emphasize the will for innovative solutions to maintain with rapidly evolving consumer demands for content and connectivity. The dramatic growth of Netflix and its impending global expansion are prime examples of a growing appetite for real-time entertainment,” said Dave Caputo, President and CEO, Sandvine. “It is usually important for fixed and mobile broadband providers to have real-time policy control capability, made possible by insightful business intelligence, to be able to put sound strategic decisions into action.”
ABOUT NETWORK ANALYTICS AND NETWORK DEMOGRAPHICS
Sandvine’s Network Analytics and Network Demographics business intelligence solutions help get data out of the network and into the boardroom by offering unique insight into broadband network usage and trends. This knowledge, presented in a chain of handy, organized dashboards, help ISPs make informed operations, executive and marketing decisions. Sandvine’s network-wide visibility is unparalleled and gives unique insight into Internet activity and trends.
ABOUT SANDVINE
Sandvine’s network policy control solutions think about protecting and improving the standard of expertise on the web. Our award-winning network policy control equipment and software helps DSL, FTTx, cable, fixed wireless and mobile operators better understand network traffic, manage network congestion, create new services and revenues, mitigate traffic this is malicious or undesirable to subscribers, deliver QoS-prioritized multimedia services and increase subscriber satisfaction. With over 220 organisation customers in additional than 85 countries serving hundreds of millions of broadband and mobile data subscribers, Sandvine is enhancing the net experience worldwide. For additional information, please visit www.sandvine.com
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