Nintendo drops DS Lite to $100, makes it easier to (Mario) party

Jun 1st 2011
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Nintendo drops DS Lite to 0, makes it easier to (Mario) party

Hot at the heels of a Wii price drop from about two weeks ago, Nintendo has announced that it will be lowering the DS Lite’s price to $100 (from about $130) starting on June 5th. The large N claims that its pushed over 48.9 million DS handhelds to consumers within the U.S., adding that the various Mario DS titles have also sold well into the millions. To focus on the achievements, six of the right selling Mario themed games for DS should be getting a red makeover to their packaging — see above right — for simple pickin’s at your favorite retail shop (no discount apparently). It could not have 3D, however the drop in price, added with less eye strain , and a durable battery must be enough to make the 3DS just a little jealous.

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Nintendo DS Lite Suggested Retail Price Drops to $99.99 and Mario Games Go Red

Mario-Red Boxes Should help Shoppers Identify Select Fan-Favorite Mario Games

REDMOND, Wash.–(BUSINESS WIRE)–The portable Nintendo DS™ Lite system is getting a brand new suggested retail price. Effective June 5, the system shall be available at a suggested retail price of just $99.99 inside the America. The Nintendo DS family has become an appropriate-selling online game system in history. Greater than 48.9 million systems within the Nintendo DS family have sold inside the United states of america alone. Also in June, six Mario™ games for Nintendo DS will receive new red packaging, making it easier than ever for consumers to spot these hit titles in stores.

“From the instant it launched, Nintendo DS Lite hit a sweet spot for consumers when it comes to value, experience and fun,” said Nintendo of America President Reggie Fils-Aime. “This new price point will introduce Nintendo DS Lite to much more consumers, and the hot red packaging will make it easy for them to locate their favorite Mario titles.”

The six Mario games so that it will begin sporting the brand new Mario-red packaging in June are New Super Mario Bros.™, Mario Kart™ DS, Super Mario 64™ DS, Mario & Luigi™: Bowser’s Inside Story, Mario vs. Donkey Kong™: Mini-Land Mayhem! and Mario Party™ DS. These games represent the superior-selling fan-favorite Nintendo DS games of all time, and demonstrate the well-known “evergreen” sales trend of Nintendo games. Their total U.S. sales throughout the end of April 2011 in accordance with the NPD Group are as follows:

New Super Mario Bros.: greater than 9.25 million units
Mario Kart DS: greater than 7.40 million units
Super Mario 64 DS: greater than 4.34 million units
Mario Party DS: greater than 3.27 million units
Mario & Luigi: Bowser’s Inside Story: greater than 1.98 million units
Mario vs. Donkey Kong: Mini-Land Mayhem!: greater than 1.01 million units

Mario is among the most beloved game characters and the head online game franchise of all time. Thirty-one Mario games have topped sales of greater than 1 million units since 1995, greater than the other franchise. During the end of March 2011, greater than 262 million games within the core Super Mario™ series have sold worldwide.

For more info about Nintendo DS Lite, visit http://www.nintendo.com/ds.

About Nintendo: The global pioneer inside the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold greater than 3.7 billion games and greater than 600 million hardware units globally, including the present-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, in addition the sport Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons which have become well-known, household names together with Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. a totally owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations inside the Western Hemisphere. For additional information about Nintendo, please visit the company’s website at http://www.nintendo.com.