We saw AMD’s old “FX” moniker repeated on a leaked price sheet recently, but we couldn’t make sure of its significance. Now AMD has confirmed that it’s indeed bringing back the FX brand to indicate hardware geared toward gamers and graphics enthusiasts. In step with its penchant for classy taxonomy, the chipmaker will use the resurrected badge not on individual products, but rather on desktop platforms that combine top-of-the-range components — including the forthcoming Scorpius platform so one can include a 9-series chipset, HD 6000 Series discrete graphics and an unlocked eight-core Zambezi CPU. This can be all a part of AMD’s efforts to square as much as Intel and manifest itself because the PC gamers’ choice, and for this reason the corporate also revealed it’s partnering with more games developers to encourage use of its HD3D, Eyefinity and Dual Graphics technologies. Full PR (excessive nomenclature and all) is after the break.
June 7, 2011 12:01 AM EDT
L. A., CA — (MARKET WIRE) — 06/07/11 — AMD (NYSE: AMD) today reintroduced the FX brand for PC processors and platforms on the Electronic Entertainment Expo (E3). FX-branded products may be aimed at enthusiast PCs and HD entertainment aficionados. AMD also announced new members for its “Gaming Evolved” program, driving the computer gaming experience forward with native HD3D support in Eidos Montreal’s “Deus Ex: Human Revolution,” and new collaborations with Bioware, Creative Assembly and Codemasters.
FX Brand Enables Top-Flight Experience for Gamers and HD Media Enthusiasts The FX brand is linked to AMD’s fastest processors and strongest platforms — those designed for unrestrained PC performance for the final word gaming and HD entertainment experiences. Further, these processors and platforms drive rich visuals for graphics-intensive applications and high-resolution AMD Eyefinity multi-monitor configurations. The primary platform to earn the FX title, the “Scorpius” platform, will feature the now-available AMD 9-series chipset motherboards and AMD Radeon” HD 6000 Series graphics cards, plus the approaching “Zambezi” unlocked, native eight-core processor.(1)
“AMD’s FX brand will enable an over-the-top experience for PC enthusiasts,” said Leslie Sobon, vice chairman of globally Product Marketing, AMD. “By combining an unlocked, native eight-core processor, the most recent in chipset technology, and AMD’s latest graphics cards, FX customers will enjoy an unrivalled feature set and amazing control over their PC’s performance.”
AMD Adds New Members, Titles to Gaming Evolved Furthering its commitment to PC gaming innovation and promoting an open and advanced experience for gamers, AMD continues to feature members and grow relationships within the second year of the Gaming Evolved program. True to its previously announced commitment to PC gamers, AMD remains concentrated on working with the perfect software developers to maximise the user experience. Gaming Evolved combines AMD’s expanded support for Microsoft DirectX� 11 games (which use the most recent graphics technology from Microsoft), together with AMD Eyefinity multiple-monitor configurations, AMD Dual Graphics (which permit multiple graphics processors in a single computer), and local AMD HD3D support to enable standards-based stereo 3D display capabilities for a really immersive 3D visual experience.(2)
“Because the launch of AMD’s open stereo 3D initiative last year, developers has been embracing native 3D support with the intention to work with quite a number 3D glasses and monitors from different vendors,” said Neal Robison, director of ISV Relations, AMD. “This excitement by developers is beginning to repay with the announcement by Eidos-Montreal that ‘Deus Ex: Human Revolution,’ will enable native stereo 3D support.”
With AMD HD3D, gamers can experience amazing stereoscopic 3D gaming image quality for a more realistic experience. AMD HD3D technology supports greater than 400 titles through AMD’s technology partners, and AMD’s open 3D ecosystem approach encourages the broadest number of 3D solutions, available on the most affordable cost.
“We’re thrilled to be working with AMD, an innovative leader in PC hardware and software, incorporating their technology into Deus Ex: Human Revolution for PC,” said Stephane D’Astous, general manager of Eidos-Montreal, a Square Enix studio. “It is usually exciting that Deus Ex: Human Revolution is the primary online game title optimized to natively utilize AMD HD3D-capable hardware. Coupled with AMD Eyefinity functionality, PC gamers can be much more immersed within the action-rich gameplay and compelling storyline.”
As well as Eidos, AMD’s new partners include major developers of critically acclaimed titles, including Bioware’s “Dragon Age II,” Creative Assembly’s “SHOGUN 2: Total War” and Codemasters’ “DiRT 3,” as a way to include native support for DirectX 11, AMD Eyefinity and AMD Dual Graphics technologies.
AMD at E3 2011 E3 attendees can experience these stunning technologies with their very own eyes on the AMD booth (#823 South Hall), on the way to feature demos of AMD technologies and upcoming game titles including “Orcs Must Die!” from Robot Entertainment and DirectX 11-enabled “Blacklight: Retribution” from Perfect World.
Supporting Resources
Read AMD posts from E3 at the Game Blog.
Learn more about AMD Gaming Evolved here.
Get additional info on AMD HD3D technology here.
Follow news from the AMD team on Twitter at @AMD_Unprocessed.
Become partial to AMD technology on Facebook.
About AMD AMD (NYSE: AMD) is a semiconductor design innovator leading the following era of vivid digital experiences with its groundbreaking AMD Fusion Accelerated Processing Units (APUs) that power a variety of computing devices. AMD’s server computing products are concentrated on driving industry-leading cloud computing and virtualization environments. AMD’s superior graphics technologies are present in a lot of solutions starting from game consoles, PCs to supercomputers. For additional information, visit http://www.amd.com.
AMD, the AMD Arrow logo, Radeon and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and will be trademarks in their respective owners.
(1) AMD’s product warranty doesn’t cover damages due to overclocking even if overclocking is enabled via AMD software.
(2) AMD Eyefinity technology works with games that support non-standard aspect ratios, that’s required for panning across multiple displays. To enable greater than two displays, additional panels with native DisplayPort” connectors, and/or DisplayPort” compliant active adapters to transform your monitor’s native input in your cards DisplayPort” or Mini-DisplayPort” connector(s), are required. Support for 6 simultaneous displays may require complementary products compatible with DisplayPort 1.2 Multi-Stream Transport. Maximum collection of configured displays may vary — seek advice from your component or system manufacturer for specific model capabilities and supported technologies. SLS (“Single Large Surface”) functionality requires a similar display resolution on all configured displays.
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