It is not often that we get the chance to say the Financial Times and Playboy Magazine within the same sentence, however the two publications do have at the very least something in common : App Store aversion. Today, the FT launched a brand new, entirely web-based app, designed to avoid iTunes (and Apple’s 30 percent revenue cut) altogether. The paper says its single, cross-platform app will allow it to issue updates with more frequency, while reaching an audience that extends far beyond the iOS realm. Though the subscription service is barely available for iPhone and iPad users these days, versions catered for Galaxy Tab, Xoom and PlayBook users are coming soon. Perhaps more important, however, is what this move could mean for other publishers — a lot of whom haven’t taken too kindly to Apple’s subscription revenue and data-sharing practices. FT Managing editor Rob Grimshaw says his paper has “no plans to tug out of any apps store,” but when the system proves viable, it may open the door for others to pursue their very own, similarly HTML5-based ventures, within the hopes of retaining full revenues and access to subscriber information. We’ll need to be patient whether this iTunes exodus ever materializes, but meanwhile, iOS users can hit the source link to benefit from the new app, available at no cost until July 14th. Others, meanwhile, can head past the break to work out a demo video, narrated in appropriately dulcet, British tones.
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