BinCam posts photos of your trash on Facebook, shames you into recycling (video)

We aren’t sure how comfortable we’re with everyone online having the ability to examine our, because the Brits would say, “rubbish.” But our friends around the pond are apparently comfortable with it, seeing as it is the home of BinCam — a research project out of Newcastle University that posts pictures of people’s trash on Facebook. On the heart of the experiment is an Xperia X10 Mini strapped under the lid of a trashcan that automatically snaps a photograph whenever it’s opened and closed. That image is then uploaded to the BinCam Facebook app, where you’re showered with public shame for failing to sort your recyclables or celebrated for not wasting food. And, just when you think that is all an elaborate joke, take a look at the BBC report after the break the the study of ways it affected student behavior on the source.

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This post is tagged: newcastle university, public shame, recyclables, student behavior, wasting food