Samsung’s 30nm DDR3 DRAM boosts speeds, cuts power consumption

Memory Upgrades for Desktop and Notebook PCs Offer Speed, and effort Savings

Ridgefield Park, NJ (June 9, 2011) – Samsung Electronics America, Inc., a market leader
and award‐winning innovator in digital consumer electronics and information
technology, today announced the introduction of 30‐nanometer‐class1 DDR3
synchronous dynamic random‐access memory (DRAM) modules for PC upgrades. This
new generation of faster, more energy efficient DRAM modules would be available
through consumer retail channels this summer.

“Replacing your DRAM could be one of many easiest, most cost‐effective how you can upgrade
your PC’s performance, and these new products offer the foremost energy‐efficient option
currently available to consumers,” said Reid Sullivan, senior vp of mobile
entertainment marketing, Samsung Electronics America. “Samsung is committed to
bringing performance‐enhanced computing to consumers, and our 30nm‐class process
technology offers a good combination of advanced low‐power DDR3
technology, with blazing accelerate to one,600 megabits per second (Mbps).”

Samsung’s new DDR3 DRAM modules come in 2 and four gigabyte capacities, in
very low profile (VLP) unbuffered dual in‐line memory module (UDIMM) configurations
for desktop PCs, and small outline DIMM (SODIMM) configurations for notebook PCs.
Backwards compatible with systems designed for previous DDR3 and DDR2 memory,2
the modules are available single or dual‐pack quantities.

Because of its leading‐edge 30nm‐class manufacturing technology – which achieves
higher memory capacity while using less power – the most recent generation of Samsung’s
DDR3 DRAM modules burn up to two‐thirds less energy than those manufactured with
the industry‐standard 60nm‐class technology. This improvement in energy efficiency
doesn’t come on the expense of performance. The brand new modules transfer data at up to
1,600 Mbps, 20 percent faster than Samsung’s current 40nm‐class generation of DDR3
DRAM.

Samsung was leading the advancement of DRAM technology because it developed the
industry’s first DDR DRAM in 1997. In 2001, it introduced the primary DDR2 DRAM. In 2005,
it announced the primary DDR3 DRAM using 80nm‐class technology, and in January 2011, it
announced the construction of the industry’s first DDR4 DRAM modules.

Availability
Samsung’s new 30nm‐class DDR3 DRAM modules could be available within the U.S. through
numerous online and retail suppliers, including Amazon, Fry’s, Micro Center, Newegg
and TigerDirect. Estimated street prices for single pack modules will range from less
than $30 to below $55; dual pack modules will range from below $55 to less than
$110.

About Samsung Electronics America, Inc. Samsung Electronics America, Inc. (SEA),
based in Ridgefield Park, N.J., is a subsidiary of Samsung Electronics Co., Ltd. The
company markets a broad range of award‐winning consumer electronics, information
systems, and residential appliance products, in addition oversees all of Samsung’s North
American operations including Samsung Telecommunications America, LP, Samsung
Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico,
Inc. Through its commitment to innovation and unique design, the Samsung
organization is among the most decorated brands within the electronics industry.

For more info, please visit www.samsung.com. You may also Fan Samsung on
www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.

1
30nm‐class means a process technology node somewhere between 30 and 39 nanometers.
2
Consult your PC manufacturer to guarantee compatibility.