Piracy may run rampant in China, but that hasn’t stopped Warner Bros. from launching the country’s first national Pay-Per-View and Video on Demand service. Under this system, movies like Harry Potter and the Deathly Hallows — Part 1 can be broadcast on You On Demand’s platform, and distributed to Chinese living rooms in cooperation with China Home Cinema — a branch of CCTV-6. Consistent with You On Demand’s estimates, the service might be available in about three million homes by the top of this summer, and could have the capability to arrive an entire 200 million cable-equipped households. That’s certainly an enormous market, and person who may supply some serious revenue — assuming, obviously, that folk are literally willing to pay for movies. Full PR after the break.
YOU ON DEMAND, CHINA’S FIRST-EVER NATIONAL
PAY-PER-VIEW AND VIDEO ON DEMAND PLATFORM, WILL DISTRIBUTE WARNER BROS.’ FILMS TO A POTENTIAL
200 MILLION CABLE HOUSEHOLDS
FIRST WARNER BROS. TITLES SHOULD BE AVAILABLE THIS SUMMER VIA YOU ON DEMAND BRANDED CABLE AND INTERNET PROTOCOL (IPTV) SERVICE
BEIJING, CHINA, June 15, 2011 – Warner Bros. Entertainment today announced the studio will begin offering its films nationally On Demand to consumers’ television sets within the People’s Republic of China (PRC). Through a distribution agreement with CAV Warner Home Entertainment Co., Ltd., Warner Bros. Home Entertainment Group’s three way partnership in China, and also you On Demand Holdings, Inc.’s (OTCBB: CBBD) PRC three way partnership, YOU On Demand Media, consumers could be in a position to access Warner Bros.’ generation and catalog films this summer during the first national Pay-Per-View and Video On Demand platform in China.
YOU On Demand will operate under an exclusive 20-year three way partnership with CCTV-6′s pay TV arm China Home Cinema (CHC), to become the primary national Pay-Per-View and Video On Demand platform in China. Warner Bros. Entertainment will leverage YOU On Demand’s platform to offer a possible 200 million cable households access to the studio’s films on their television sets. YOU On Demand anticipates their service can be available in three million cable TV homes in China by the top of this summer, that is such as the subscriber base of top cable operators inside the U . s . a ..
“China is developing methods for consumers to view movies outside the cinema in a sound fashion,” said Jim Wuthrich, President, International Home Video and Digital Distribution, Warner Bros. Home Entertainment Group. “Through YOU On Demand’s platform, millions of potential consumers would be capable of view our films. They’re going to make it easy for consumers to determine the most recent films including ‘Harry Potter and the Deathly Hallows – Part 1.’”
“Our distribution agreement with Warner Bros. marks a historic milestone for our company,” said Shane McMahon, YOU On Demand’s Chairman and CEO. “I’m excited for the millions of Chinese consumers as a way to be capable of experience and revel in some of the best content that Hollywood has to present during the YOU On Demand platform.”
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