The parents over at Microsoft Advertising are quite keen on their latest brainchild, much in order that they’re calling the Kinect-enabled advertising platform “irresistibly interactive.” NUAds — which snaked the NU in NUI — feeds off our need for interactivity , allowing advertisers to lure us in by enabling points of gesture and voice control. Think the newest Snuggie spot is super cool? Just say “Xbox, Tweet,” and your whole friends will comprehend it. Need to know more about Mariah Carey’s latest fragrance? Say “Xbox, More,” and the data is all yours. Wondering where which you could pick up a box of Nad’s edible hair remover? Say “Xbox, Near Me,” and you will get a text with the placement of the nearest Nad’s retailer. Desire to vote at the hottest new Bratz doll? Give your girl a thumbs up. So Microsoft will have engaged a number of more respectable partners, namely Adidas, NBC, and Coca Cola, for its demo of the voice and gesture-enabled advertising platform yesterday, and NUAds does indeed serve up promotions in a wholly new way, but will it really change how we view the boob tube for good? Take a look at the video demo after the break, and weigh within the comments below.
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