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Xbox COO sees dedicated handheld market as a ‘red ocean,’ will let Sony and Nintendo swim in it

Xbox COO sees dedicated handheld market as a red ocean, will let Sony and Nintendo swim in it Dennis Durkin is COO and CFO for Microsoft’s Interactive Entertainment Business. He’s also a dude thoroughly disillusioned with the way forward for portable consoles. Talking to IndustryGamers, Durkin explains that the ” crowded ” nature of the mobile gaming market right away makes it extremely difficult to launch a dedicated handheld gaming device successfully — in his colorful words, it’s “a really, very red ocean.” Whose blood is soiling those waters? The Nintendo 3DS, says Durkin, which has sold reasonably well , but has clearly didn’t reach the lofty expectations set for it by fans and previous handhelds from the corporate. Likewise, the PS Vita invites various skepticism from the Xbox chief, who says his excitement is reserved for what Microsoft can do with Kinect, Xbox Live and unique content. Chances are you’ll say it’s to be expected that an Xbox exec will be casting doubt over Sony’s great new hope, but what we learn within the process is that Microsoft has no intentions of squaring as much as its home console nemesis at the mobile front. Not with dedicated hardware , anyway.

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