For a medium heavily ridiculed for its zombie-making capabilities, television is definitely taking up more of an active role courtesy of Yahoo! Connected TV . Coming later this year to choose Sony and Toshiba models, the interactive software that’s already in eight million homes gains two new features destined to either creep you out, or snag you a twofer on those wings — broadcast interactivity, and device control. While the latter enhancement merely transforms your smartphone or tablet into an extended remote , it is the former that’ll turn your TV choices right into a game of peeping Tom, delivering ads custom-fit for you. However the old, yodeling tech giant’s not stopping there — the corporate also plans to trot out an app store by the years’ end, that is currently in pilot testing with Ford and HSN (among others). If widget-based ads are your thing, you’ll want to hold off until the large manufacturer roll-out next year, otherwise you could always consider that Google option . Brain-rot, please meet the tech loop.
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