When it desired to increase its search market share within the US, Microsoft sought out a partnership, leading to a Yahoo-branded engine with Bing-flavored results. So, it kind of feels natural that the corporate would search for an identical deal in China, the world’s largest market, where the corporate only manages a presence of around one-percent of search. This time, however, Microsoft’s managed a tackle the number 1 search engine, Baidu, which currently lays claim to a few-quarters of the Chinese market — far more than Google’s 20-percent or so. Baidu and MS announced a deal this week that may put Redmond answerable for English searches at the site. No money changed hands with the deal — Baidu gets advertising revenue, Microsoft gets a bigger slice of China’s search pie, and we get an excuse to do a picture look for Steve Ballmer on a Chinese search engine.
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