Spotify , the Rhapsody of Europe, should still be an unfamiliar brand stateside , however the service just inked a manage Virgin Media to bring streaming music to Virgin’s broadband customers, set-top boxes, and cellphones within the UK. The deal will bundle Unlimited (£4.99) or Premium (£9.99) monthly Spotify tiers, at to-be-determined discounted rates, allowing new and existing subscribers to access millions of tracks from any in their compatible home and mobile devices. Open (free) Spotify customers will reportedly want to upgrade to a paid version, but only to access the service on Virgin’s set-top boxes, we presume — don’t expect to look a blanket ban on all devices. Until pricing is announced, the partnership seems to be more of a win for Spotify than for purchasers, who will still must pay up before rockin’ out, but set-top integration could be a boon with digital TV subscribers, permitting them to bring those infamous Euro house music raves to an exact house.
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