Normally, we do not cover contests, but this Air App Challenge from Sony and Adobe does deserve some special attention. Why? Well, for one, Air hasn’t exactly taken off quite just like the Flash makers had hoped — especially within the mobile space. And two, that new S2 tablet goes to want some apps which can be designed to milk its dual screens. The $200,000 in cash prizes might be awarded to developers who whip up the handiest creations specifically for the forthcoming Sony Honeycomb devices, using Adobe’s Flash-plus-browser environment. Challenges have proven successful up to now to spur interest in platforms from Android to Big apple City’s vast databases of data. If the competition is successful it may turn that little folding Sony from a unique design right into a unique and compelling product. In case you really want to grasp more, full PR is after the break.
‘Adobe AIR App Challenge Sponsored by Sony’ to Inspire Application Innovation
SAN JOSE, Calif. and SAN DIEGO, July 13, 2011 /PRNewswire/ — Adobe Systems Incorporated (Adobe) (Nasdaq: ADBE) and Sony Corporation (“Sony”) (NYSE: SNE) today announced the ‘Adobe® AIR® App Challenge Sponsored by Sony’ to drive the creation of innovative Android applications for both models of “Sony Tablet” devices and offer developers a possibility to win $200,000 in total cash prizes. Adobe and Sony also announced the growth in their long-standing relationship to deliver great content experiences for “Sony Tablet” devices. Both companies will enable developers to tap into native device capabilities and mix Adobe Flash® technology and HTML5 to deliver unique, high-performance mobile applications using Adobe Creative Suite® 5.5 and the open source Flex framework.
Announced earlier this year, “Sony Tablet” will deliver the correct combination of hardware, content and network with seamless usability for a high-quality, engaging entertainment experience. In accordance with decades of engineering heritage, Sony is developing two tablets with unprecedented design, including S1 (codename), that is optimized for rich media entertainment and S2 (codename), that’s ideal for mobile communication and entertainment. “Sony Tablet” devices turns into available inside the global market starting in fall 2011.
“Adobe’s creative tooling brings digital experiences to life on small screens and big, unleashing the imagination of millions of the industry’s best designers and developers on a brand new breed of devices,” said Hideyuki Furumi, Deputy President VAIO & Mobile Business Group, Consumer Products & Services Group at Sony Corporation. “We’re thrilled to empower these leading edge creatives to be the primary to bring innovative content and apps to our “Sony Tablet” devices later this year.”
With support for Adobe AIR, developers would be ready to deliver new application experiences apart from thousands of AIR applications already available on Android Market today. They may be able to use the most recent tools including Flash Professional CS5.5, Adobe Flash Builder® 4.5 and the mobile-optimized open source Flex 4.5 framework to create quite a lot of powerful applications including media, gaming, and information-driven applications.
“Creative Suite 5.5 and our latest developer tools combined with Sony’s innovative tablets provide content publishers with the precise platform to deliver great experiences,” said David Wadhwani, senior vice chairman, Creative and Media Solutions at Adobe. “We’re fascinated about Sony’s sponsorship of the App Challenge, so one can recognize the foremost creative applications our developer community produces.”
Adobe AIR App Challenge Sponsored by Sony
The ‘Adobe AIR App Challenge Sponsored by Sony’ contest offers developers a bet to win $200,000 in total cash prizes and the promotion of the appliance on “Sony Tablet” devices. Adobe and Sony are challenging developers and content publishers to construct breakthrough mobile apps optimized for the S1 and S2 tablets. The competition will give selected developers pre-release access to “Sony Tablet” prototypes and the most recent version of Adobe tools. Contest categories include Entertainment, Lifestyle and Community, Games, Business and Productivity, and Innovation. A panel of Adobe, Sony and third party judges will evaluate application submissions in accordance with quality and function, innovation and creativity, in addition to overall user experience. The competition is open to submissions from the U.S., Japan, Germany, Italy, Spain, and the U.K.
To boot, Sony would be a platinum sponsor of Adobe MAX, Adobe’s annual developer conference, that may kick off in L. a. on October 1. Developers, who submit working versions in their applications by September 16 find a way to be selected as a MAX Showcase App, win a whole MAX conference pass and more. For more info on how you can take part in the competition, visit www.airappchallenge.com.
Adobe AIR, Flash Player
Developers can easily build AIR applications with Adobe tools and deploy them as native applications via the Android Market. Adobe AIR enables rich application experiences through tight device integration, including support for camera, video, microphone, multi-touch and more. Support for geo location allows developers to create location-based applications and services. With SQLite support developers can easily store and cache databases inside an AIR application.
As a part of the collaboration, Sony will pre-install Adobe Flash Player on “Sony Tablet” devices enabling an entire Web browsing experience that comes with an array of videos, games and other rich content. Users are expected to experience performance gains on Sony’s high performance Web browser compared to the native Android browser(1). Among the many top free apps on Android Market, with almost 13 million downloads up to now and greater than 300,000 users giving it a 4.5-out-of-5 star rating, Flash Player brings rich Flash based content via the internet browser to devices.
(1) Performance gains depends upon various circumstances including the web site being browsed.
About Adobe Systems Incorporated
Adobe is changing the arena through digital experiences. For more info, visit www.adobe.com.
About Sony Corporation
Sony Corporation is a number one manufacturer of audio, video, game, communications, key device and data technology products for the patron and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company on the earth. Sony recorded consolidated annual sales of roughly $87 billion for the fiscal year ended March 31, 2011. Sony Global Website: http://www.sony.net/
Adobe, the Adobe logo, AIR, Creative Suite and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated within the Us of a and/or other countries. “Sony” and “Sony Tablet” are either registered trademarks or trademarks of Sony Corporation. Android is a hallmark of Google Inc. All other trademarks are the valuables in their respective owners.
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