Nokia prepping $120 million ad campaign prior to Windows Phone launch?

With the dust from its Microsoft partnership having somewhat settled, Nokia is reportedly seeking to kick off its forthcoming line of Windows Phones with a big campaign. In accordance with Marketing Magazine, Elop & Co. have already devoted some £80 million (about $127 million) to the six-month ad endeavor, that’s expected to launch in October. Considering all of the job cuts and downwardly revised corporate forecasts , an advertising refresh would appear like a logical way for Nokia to embark on a brand new era. However the company is remaining rather mum at the subject, saying, “We’re considering the Nokia with Windows phone, but it isn’t our policy to touch upon specific campaigns for unannounced products.” Awkwardly executed ” leaks ,” however, are a wholly different matter.

[Thanks, John]

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This post is tagged: major marketing, marketing campaign, marketing magazine, microsoft partnership, unannounced products, Windows phone