HDTV manufacturers have used plenty of tactics to draw customers to the 3D segment, bundling free glasses , discounting Blu-ray players , and nearly eliminating unsightly bezels , but with content selection still incredibly limited, there’s been little incentive for consumers to shell out extra money for a 3D set. Sony’s new 3D Experience sets out to expand those content offerings, streaming on-demand sports highlights and choose movie trailers to Bravia LCD TVs, and finally Blu-ray players and residential theater systems. The Experience launches with just 30 clips within the US, Canada, France, Germany, and the united kingdom today, but will eventually grow to incorporate more movie, music, sports, and documentary titles. There isn’t a word on whether we are able to expect full-length films (or anything we may very well have an interest in watching) someday, but with a commitment from Samsung to launch paid content later this year, we imagine Sony won’t follow too far behind.
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