Stateside statistics, however, show somewhat more severe shuffling one of many top five, with Apple’s US market share jumping to almost 11 percent (good for third place) and Acer tumbling to fifth, because of a better than 20 percent year-to-year decline in market share (see the table, above). In point of fact, most of the top five, only Apple and fourth-place Toshiba increased their market share from Q2 of 2010 — something that both research firms attributed, partially, to a weak consumer PC market and the rising acclaim for tablets, led by the iPad. For a more thorough statistical breakdown, head past the break for a couple of comprehensive press releases.
13 Jul 2011
FRAMINGHAM, Mass., July 13, 2011 – Worldwide PC shipments increased 2.6% within the second quarter of 2011 (2Q11), consistent with the International Data Corporation (IDC) Worldwide Quarterly PC Tracker. The consequences are only in need of IDC’s May projections for two.9% growth and represent a mixture of a hangover from the greater than 20% growth inside the first 1/2 2010 in addition to competition from smartphones, other consumer products and pressure from lackluster economic conditions. As in 1Q11, america and Western Europe were one of the weaker regions, reflecting constrained demand in additional mature markets, while emerging regions – particularly Latin America and Asia/Pacific (excluding Japan) – fared better.
“These preliminary results continue to mirror pressure from competing consumer and business products in addition to cautious spending,” said Jay Chou, senior research analyst with IDC’s Worldwide Quarterly PC Tracker. “Nevertheless, product refreshes and promotions inside the second half the year in addition to easier year-ago data should boost growth within the second 1/2 the year.”
“The U.S. PC market continued to contract in 2Q11, largely by way of three factors. The 1st is an ongoing contraction within the Mini Notebook (Netbook) market and related inventories. The second one is the impact of 2Q10′s difficult-to-sustain 12% growth. And third, demand has softened as corporate buyers continue to concentrate on increasing share in their IT budget in new IT solutions resembling cloud and virtualization, and consumer interest shifts to media tablets,” says Rajani Singh, research analyst, U.s. Quarterly PC Tracker. “Given the weakness of 2H10, we predict a stronger market environment in 2H11 with mid-single digit growth rates inside the third quarter’s back to varsity and fourth quarter’s holiday season.”
Regional Outlook
Us of a – With a decline of four.2% year over year, the market was still downcast from a mix of exuberant consumption a year ago and a tenuous economic recovery, however the quarter also marked substantial growth from 1Q11, and total shipments topped over 17.8 million.
Europe, Middle East, Africa (EMEA) – The EMEA PC market continued to contract in 2Q11, consistent with IDC’s forecast, as sustained high levels of inventory prevented stronger sell-in, particularly in Western Europe, where budget cannibalization from media tablets and smartphones continued to contribute to weak consumer demand and slow stock depletion. However, Central and Eastern Europe (CEE) and the center East and Africa (MEA) continued to expand and enjoyed positive growth overall.
Japan – The impact of the earthquake on PC buying proved to be limited, thus the market produced stronger results than expected, with 3% growth. Many commercial projects commenced as earlier fears of inventory shortage didn’t materialize. Coupled with continued average selling price (ASP) declines for the reason that beginning of 2011, consumer shipments also fared better than expected.
Asia/Pacific (excluding Japan) – returned to double-digit growth of just over 12% because the market came in slightly above forecasts. A weak consumer market weighed down India, but other key markets like China continued their momentum to assist offset this, despite the continued inflation challenges there.
Vendor Outlook
HP grew 3% in comparison with the second one quarter of 2010. The seller saw good growth in key emerging markets and in addition EMEA, but additionally had a slight drop in volume in comparison to the former quarter.
Dell saw growth of two.8% worldwide. It managed to slow the pace of declines in key markets in comparison to the primary quarter, with good gains in key emerging markets.
Lenovo outpaced Acer Group to become the number 3 vendor worldwide. It continued to harvest the result of its channel expansion in markets outside of Asia/Pacific, garnering notable gains within the U.S. and Japan. All regions saw positive growth and total volume increased by nearly 23% at the year.
Acer shipments continued to say no from a year ago, but at a slower pace than within the first quarter because the company was laid low with a review of inventory handling, besides uncertainties from its recent management shake-up.
ASUS grew 6% to overhaul Toshiba for the number 5 spot. While the seller has had some difficulties adjusting for the decline in Mini Notebook PCs, it mainstream notebooks did well, especially in emerging markets.
IDC’s Worldwide Quarterly PC Tracker gathers PC market data in over 80 countries by vendor, form factor, brand, processor brand and speed, sales channel and user segment. The research includes historical and forecast trend analysis in addition to price band and installed base data.
PC Market Continues to be in a Period of Adjustment
STAMFORD, Conn., July 13, 2011- ï’¿ ï’¿
Worldwide PC shipments surpassed 85.2 million units within the second quarter of 2011, a 2.3 percent increase from the identical period last year, in step with preliminary results by Gartner, Inc. These results are below Gartner’s earlier projection for six.7 percent growth.
“After strong growth in shipments of consumer PCs for four years, driven by strong demand for mini-notebooks and coffee-priced consumer notebooks, the market is shifting to modest, but steady growth, said Mikako Kitagawa, principal analyst at Gartner. “The slow overall growth indicates that the computer market remains in a period of adjustment, which began within the second half 2010.”
“Vendor’s performances are getting variable as they’ve got needed to take care of significant inventory buildup, changes to their product mix, and the truth that growth was coming mostly from emerging markets. Vendors are having to shift resources far from mature consumer markets. Also they are invested in developing media tablets, a lot of which launched within the first 1/2 2011.”
HP continued to be the global leader, because it accounted for 17.5 percent of world PC shipments inside the second quarter of 2011 (see Table 1). The corporate performed better than average in most regions, however it was pulled down by its performance in Asia/Pacific. Globally, HP achieved solid growth within the professional PC market, however it continued to stand challenges within the consumer segment.
Dell moved into second place inside the worldwide PC marketplace for the primary time because the fourth quarter of 2008. Dell did well in Asia/Pacific, where it has invested heavily lately. Professional PC refreshments definitely boosted Dell’s growth. Lenovo experienced the strongest growth some of the top-tier vendors, as shipments increased 22.5 percent. Lenovo achieved strong growth in Asia/Pacific, the U.S. and Latin America with both desktop and mobile PCs.
Acer dropped from No. 2 to the No. 4 position inside the worldwide PC market within the second quarter of 2011. It had plenty of inventory inside the distribution channel within the Europe, Middle East and Africa (EMEA) region. Acer’s problems stemmed from its low-price, high-volume business model, that’s now not effective.
Within the U.S., PC shipments totaled 16.9 million units within the second quarter of 2011, a 5.6 percent decline from the second one quarter of 2010. The key inhibitor was clearly a weak consumer PC market.
“Given the hype around media tablets corresponding to the iPad, retailers were very conservative in placing orders for PCs. Instead, they desired to secure space for media tablets. Some PC vendors needed to lower their inventory through promotions, while others slimmed their product lines at retailers,” Ms. Kitagawa said.
“The pro PC sector was the intense spot within the U.S. market,” Ms. Kitagawa said. “Large enterprises were in the midst of their refreshment purchase period, which started last year. Small and midsize businesses (SMBs) were also on the peak in their refreshment periods. Because of the budgetary constraints, the general public sector had a slow start within the second quarter of 2011, in spite of the fact that the second one quarter is sometimes a period of high PC sales.”
According to preliminary results, Apple showed the strongest growth one of the top-tier vendors within the U.S., because it climbed from fifth place to 3rd, overtaking Acer and Toshiba (see Table 2). The preliminary findings show Apple’s performance far exceed the industry average, partly driven by an iMac refreshment that attracted both consumers and buyers within the education sector.
“For the second one consecutive quarter the computer market in EMEA showed decline,” said Ranjit Atwal, research director at Gartner. “The computer market within the region remained weak because of slow consumer demand and lower sell-in with PC shipments. Further, high inventory adjustments by Acer worsened the disadvantage view of the market.
The impact of the Acer inventory clearance saw Acer shipments decline 34.9 percent year-on-year, as some 3 million mobile PCs were cleared out of distribution. Acer’s weak performance contributed nearly 55 percent to the decline of the EMEA PC market within the second half 2011. “If we remove Acer, the EMEA PC market would have showed a three percent growth year-on-year,” said Mr. Atwal. “While this can be an impractical view of the market, it is very important separate supply problems with one vendor against the final trends available in the market.”
Demand within the professional PC market has picked up as organizations released budgets emigrate aging PCs to Windows 7. Dell particularly looked as if it would make the most of this upturn within the professional market.
Acer and Asus were the simplest vendors of the head five vendors ranking to reveal decline in shipments and market share within the second quarter of 2011. HP retained the No. 1 spot with encouraging growth within the professional PC market. Lenovo’s takeover of Medion didn’t have any impact at the overall results this quarter however the professional market bolstered the vendor’s growth. Overall shipments of media tablets happened late this quarter and volumes remained low, minimizing any impact of the media tablets for PC substitutions within the second quarter of 2011.
“There isn’t a doubt that the ongoing weak consumer demand within Western Europe and economic issues in Southern Europe had some impact on consumer confidence across Western Europe,” said Mr. Atwal. “The feedback from retail channels remained pessimistic, especially in most of Southern Europe, with only France and Germany reporting stronger end-of-quarter shipments as channels cleaned out inventory.” Overall growth within the Central and Eastern Europe and the center East and Africa markets couldn’t atone for the weak shipments in Western Europe.
In Asia/Pacific, PC shipments reached 30.5 million units within the second quarter of 2011, a 9.6 percent increase from the identical period last year. The computer market continued to grow moderately, cushioned from the volatility in other regions. However, individual market performances were mixed, with indications of channel inventory issues and delivery postponements in some Southeast Asian countries. India showed weaker-than-expected consumer demand, while China’s PC market grew 10.9 percent year over year. China’s growth was attributed to the discharge of pent-up demand for consumer PCs.
The computer market in Latin America grew 15 percent within the second quarter of 2011, as shipments totaled 9.2 million units. Concerns over Brazil’s overheating economy are abating with news that the country’s gross domestic product (GDP) for the 1st quarter of 2011 grew by 1.3 percent. Inflation in May was down from the former seven months. Able Brazilian PC vendors try to expand in accordance with increased foreign competition. Local vendors need to make up for lost growth of their home country by entering foreign markets where multinational PC vendors are unlikely to venture.
PC shipments in Japan grew 5.5 percent inside the second quarter of 2011, with shipments reaching 3.9 million units. The largest contributor to growth inside the professional market within the second quarter of 2011 was a supply-side factor. The various shipments within the second quarter have been postponed from March as a result of earthquake and tsunami. Inside the consumer segment, demand for PCs to switch desktop PCs was the primary driver of growth. All-in-one desktops and notebooks with large screens sold well at retail stores.
These results are preliminary. Final statistics would be available soon to clients of Gartner’s PC Quarterly Statistics Worldwide by Region program. This program offers a comprehensive and timely picture of the global PC market, allowing product planning, distribution, marketing and sales organizations to maintain abreast of key issues and their future implications around the world. Additional research are located at the Computing Hardware section on Gartner’s website at http://www.gartner.com/it/products/research/asset_129157_2395.jsp.
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