Microsoft really desires to hang with the cool kids on the mall. Or, as a minimum park its retail derriere next to the likes of Apple’s sleek boutiques — to the tally of 86 stores by 2014. We all know most of you’re scratching your heads thinking, “Microsoft store? Don’t you mean Best Buy?” Aye, but we do not. The MS-branded outfits started cropping up in 2009 and with 11 locations already dotting our map, COO Kevin Turner hopes to plant some more Windows flags in California, Florida and many of the northeast. Comments concerning the Ballmer-led company’s retail expansion came in the course of the 2011 Worldwide Partner Conference and centered totally on the advantages of customer feedback. It sure is good to peer the previous market monopolist catering to us plebes, but we’re more attracted to the D-list stars and awkward dancing destined to accompany opening ceremonies.
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