Report: 3.5 million 3D Blu-ray discs ‘sold’ in first year, half were bundled with hardware

If we’re staring at sales figures of three.5 million units within the first year for a brand new laptop, smartphone, or camera, then we’d be impressed. But 3D Blu-ray discs? When half were included inside the box with a Blu-ray player ? Man, that’s gotta sting. Those numbers are in accordance with an IHS Screen Digest estimate, tallying US sales beginning in June of 2010 and ending last month. Still, if those results are even within the ballpark of official (unreleased) numbers from BD distributors, then things really aren’t looking up for 3D. With fewer than 100 titles even available on Blu-ray, however, we aren’t really surprised that discs aren’t exactly flying off the shelves. Obviously, as increasingly more movies are filmed in 3D we’ll see BD title availability increase besides, but with the technology’s lackluster beginnings during the last year and no sign that customers are able to spend more to embrace that new dimension, 3D may continue its slow crawl toward the mainstream for a while to come back.

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This post is tagged: blu-ray player, mainstream, new dimension, SmartPhone, title availability