Could this be a case of Baidu’s browser in Chrome’s clothing? The Wall Street Journal seems to think so and the Chinese company isn’t exactly dismissing the KIRF claims. Announced back in April, the recently beta-released Baidu Browser brings a “sleek, stripped-down interface” eerily harking back to Google’s web-surfing entry to an otherwise Internet Explorer 6-loving Chinese population. The copycat similarities don’t just result in the appearance department: there’s also an app store , fast-tab functionality and familiar menu icon placement. In its defense, the corporate claims its 30,000 plus free app offerings, as well as China-specific entertainment features are enough to set it apart. Sure, this can appear to be a case of the Asian search giant that doth protest an excessive amount of, but it is the company’s want to drive traffic to its own engine that has us seeing Google.
[Thanks, Hardy]
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