UK Advertising Authority takes issue with Atrix’s ‘world’s strongest smartphone’ status

On the subject of daily we’re treated to claims of a tool being the ” world’s first ” or ” world’s biggest ” or, indeed, ” world’s fastest .” Typically we file these stories into the “world’s least exciting” folder in our inbox, but within the UK, Motorola’s advertising wing has really been pushing the “world’s strongest smartphone” angle for the Atrix . Sharp-eyed UK viewers (certainly one of whom was kind enough to put in writing in to us) aren’t buying it, however, complaining to the nation’s Advertising Standards Authority, the ASA. Citing the Galaxy S II , which has a 1.2GHz processor when compared with the Atrix’s 1GHz, the ASA has indicated that the complaint can be upheld, as you will discover for yourself after the break. Now, it’s looking like Motorola should get a hold of a brand new technique to market the item over there. We’d suggest “smartphone customarily to run Firefox in an overpriced laptop dock,” but that does not quite have the identical ring to it.

[Thanks, Anonymous]

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This post is tagged: advertising standards authority, galaxy, inbox, laptop, Motorola, uk viewers