Thought Android was killing it inside the US ? Try the remainder of planet Earth, bud. The most recent from our friends at Canalys has Google’s mobile OS on 48 percent of smartphones worldwide, or nearly one out of each two sold. Mountain View’s stratospheric rise came at someone’s expense, and it seems like Nokia’s the loser here folks, which corroborates the information from last week’s IDC report . Espoo’s foibles are troublesome in a market that grew 73 percent year over year, especially when Samsung shipped 421 percent more handsets than it did a year ago. As a result of, the Korean company has surpassed Nokia in smartphone marketshare, the same as its rival in Cupertino . Despite the rampant growth, the research firm suspects Sammy can have done better, noting that it had did not capitalize on Nokia’s “weakened state all over the world” with its “global scale and channel reach.” We’ll see if Samsung takes Canalys’ constructive criticism to heart in Q3, but when you wait, you are able to read the whole report after the jump.
iOS becomes second largest smart phone platform
Palo Alto, Singapore and Reading (UK) – Monday, 1 August 2011
Canalys today published its final worldwide country-level Q2 2011 smart phone market estimates, showing substantial market growth in all regions. Globally, the market grew 73% year-on-year, with in way over 107.7 million units shipping inside the second quarter of 2011. Of the 56 countries Canalys tracks around the globe, Android led in 35 of them and achieved a worldwide market share of 48%. Asia Pacific (APAC) remained the biggest regional market, with 39.8 million units shipping there, compared with 35.0 million in Europe, the center East and Africa (EMEA), and 32.9 million within the Americas.
Android, the #1 platform by shipments since Q4 2010, was also the strongest growth driver this quarter, with Android-based smart phone shipments up 379% over a year ago to 51.9 million units. Growth was bolstered by strong Android product performances from several vendors, including Samsung, HTC, LG, Motorola, Sony Ericsson, ZTE and Huawei. The general country-level data brought to clients today shows there have been particularly strong performances from Android devices in APAC countries, inclusive of South Korea, where Android holds an 85% platform share, and Taiwan, where it has 71%.
With shipments of 20.3 million iPhones and a market share of nineteen%, iOS overtook Nokia’s Symbian platform in the course of the quarter to take second place worldwide. In doing so, Apple also became the world’s leading individual smart phone vendor, stripping Nokia of its long-held leadership position.
‘The iPhone have been a good looking success story for Apple and a watershed product for the market,’ said Canalys VP and Principal Analyst Chris Jones. ‘It’s a formidable success story, for the reason that Apple has only been within the smart phone marketplace for four years. With the following-generation iPhone anticipated in Q3, it’s likely that Apple’s position will grow even stronger within the second 1/2 the year.’
Samsung also moved prior to Nokia, with its flagship Galaxy S II product performing well, but its performance was underwhelming, considering the opportunities offered by the upheaval at Nokia.
‘Samsung has did not fully capitalize on Nokia’s weakened state around the globe, because the Finnish company rides out a challenging transitional period,’ said Jones. ‘It’s the ideal placed vendor to grow at Nokia’s expense, cashing in on its global scale and channel reach, nevertheless it hasn’t yet done enough to capitalize in this, particularly in emerging markets.’
Samsung was the biggest Android device vendor and the number two vendor overall available in the market with shipments of its own-branded devices at 17.0 million units. Its year-on-year growth of 421% was helped by significant growth of 355% in its bada smart phone shipments. Samsung also acts as an ODM for the Google Nexus S and T-Mobile Sidekick 4G, collectively estimated to have shipped 0.7 million units.
Nokia’s leadership position has proved most resilient in key emerging markets, and it still leads within the BRIC countries: Brazil, Russia, India and China. ‘The problem for Nokia is that demand for its Symbian-based smart phones has dissipated very rapidly, particularly in operator-led markets, together with Western Europe, where it has been strong up to now,’ said Canalys Principal Analyst Pete Cunningham. ‘It badly needs the primary of its Windows Phone devices to launch once possible to arrest a decline and, hopefully, silence its critics.’
‘While it’s committed to launching a tool before the tip of the year, we don’t expect to work out it until mid-to-late Q4, and it’ll be for much longer before a portfolio of Nokia Windows Phone smart phones drives volumes. Nokia is about to have several harder quarters before a likely reversal of fortunes,’ added Cunningham.
Microsoft can also be wanting to see Nokia’s first Windows Phone products, in conjunction with those from its other OEM partners, ship with its Mango update. ‘A fresh crop of goods is unquestionably needed,’ said Jones. Fewer than 1.5 million Microsoft-based smart phones shipped throughout the quarter, equating to an insignificant 1% share of the worldwide market, down 52% against shipments a year ago.
Windows Phone OEM partner HTC saw Android driving nearly all of its portfolio, but Canalys expects it to stay a number one provider of Windows Phone products. HTC achieved particular success in North America this quarter, climbing to a 21% share and consolidating its second place position, while Apple’s North American share dropped from 31% last quarter to twenty-five% this quarter.
RIM had a challenging quarter in North America, with its market share slipping to twelve%, down from 33% a year ago, resulting in negative press coverage within the U.s.. But RIM’s global shipments grew 11% year on year, keeping it the number 1 vendor in Latin America with a 28% share.
‘It’s easy to be negative about BlackBerry inside the US, but you need to keep in mind that in other markets, particularly emerging markets, it continues to work out significant interest and uptake of its devices, for instance in Indonesia and South Africa where it’s the leading smart phone vendor,’ said Jones. ‘Nonetheless, it must continue to innovative and recapture lost momentum. It is vital that the subsequent-generation BlackBerry OS 7-based products launch sooner than the imminent holiday season to compete available in the market.’
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