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GameStop brings digital download purchases to stores, thus completing the retail circle

In some weird alternative universe, that is how retail is finished: you walk right into a store, buy a voucher for a digital product, after which download it. It is a model that GameStop is embracing by offering digital PC game purchases through its retail locations. There are specific benefits to purchasing from a brick and mortar location — for some thing, customers can use trade-in credits for his or her purchases. And people who pre-order a digital copy of Deus Ex: Human Revolution — the primary game being offered through this model — will receive some extras including downloads of earlier entries within the series. Just bear in mind of father-ups — they’re way worse in real life.

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GameStop Launches New In-Store Digital PC Game Purchase Method

GameStop (NYSE: GME), the world’s largest multichannel online game retailer, is making it easier for PC gamers to get their hands on hot new releases. Exclusively at GameStop, customers can now use any accepted kind of payment, including trade credit and GameStop gift cards, to buy digital PC games at their local store and access the titles immediately at launch. Deus Ex(R): Human Revolution(TM) is the primary of what’s going to soon be many titles to support this new purchase method.

“It is a great illustration of ways the digital distribution model and in-store experience really complement each other,” said Steve Nix, GameStop’s general manager of digital distribution. “We’ve seen great success selling DLC for console titles in our stores, so expanding on that model and helping customers discover digitally distributed PC games in stores is a natural fit.”

As well as immediate access to the sport at launch, customers who pre-purchase the digital PC version of Deus Ex: Human Revolution at GameStop will even receive:

A digital version of Deus Ex(TM): Game of the Year Edition and Deus Ex: Invisible War(TM)
The Explosive Mission DLC Pack for in-game use in Deus Ex: Human Revolution
Double points for GameStop(R) PowerUp Rewards(TM) members

As an added bonus, PowerUp Rewards(TM) members who pre-order and buy Deus Ex: Human Revolution can be entered to win a decked out front room within the Augment Your Front room Sweepstakes. Visit www.poweruprewards.com/PUR/Index/Augment for complete details at the Augment Your Front room Sweepstakes.

Deus Ex: Human Revolution, which launches Aug. 23, 2011, is out there for pre-order now in GameStop stores nationwide and online at www.GameStop.com.

Deus Ex and Deus Ex: Human Revolution are registered trademarks or trademarks of Square Enix Ltd.

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