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Windows Phone changes logo, officially hip to be square

What’s in an emblem? Nowadays, it’s everything — it’s one of the recognizable symbols an organization could have, and apparently Microsoft isn’t taking its emblems lightly . Over the process the past week we’ve noticed an attractive trend: the Windows Phone branding has shed the circle-based icon in exchange for a square-shaped variant, appropriately reflecting the platform’s “tile” look and minimalist theme. We first thought this was a fluke after we peered on the new logo at Fujitsu’s IS12T event last week, as if it were a localized version made for Japan; because it seems, however, here’s indeed an official change around the board. If you’d like more proof than the source link below, yesterday’s press invite for Nokia’s Gamescom party features the recent squared variant to boot. We’re still holding out for a green robot-shaped logo, but this may increasingly must do for now.

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