How do you’re making a brighter LCD without murdering battery life? Simple. Add a white pixel to every RGB trio, creating an RGBW panel that pumps out more nits without recourse to the backlight. We’ve already seen this technology in action on a tablet-sized screen from Samsung and Nouvoyance, and now Sony’s get a hold of an o.e.m 3-inch panel that it hopes will prove popular in smartphones and cameras. The VGA screen is said to double brightness without increasing power consumption in comparison with conventional panels. Alternatively, it has an out of doors mode which sacrifices this power-saving in favor of doubling brightness — although, in the case of the daylight problem, we’re still hoping that PixelQi’s approach will eventually come of age.
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