Beats Electronics’ Jimmy Iovine: “we’ve got to get to the telephone”

The HTC teleconference announcing its $300 million partnership with Beats Electronics just wrapped, and we were ready to grab a number of tidbits that weren’t so clearly evident in last night’s press release. The biggest questions HTC CEO Peter Chou and Beats head honcho Jimmy Iovine fielded were all in favour of the consequences of the acquisition and why it happened. Neither Chou nor Iovine shared many specifics, but we learned that both companies can be deeply committed in a “special” and “exclusive” relationship, which Iovine known as a “marriage.” In discussing the prospective deal, he mentioned that Beats felt a necessity of urgency to penetrate the mobile marketplace and were bent on making it happen with HTC: “we have to get to the telephone…this marriage expedites that process.” Computer and speak to companies alike are realizing that they have to upgrade the (currently subpar) audio experience of their products, he said, and we should always expect to look lots of these businesses launching stellar improvements in sound quality over the following three months.

In answer to what HTC is seeking when it comes to ROI, Chou discussed the need to have more differentiation available in the market, with regards to the branding and technology the acquisition will bring to its products; he also told us that the investment will generate several hundred millions of bucks in return beginning later this year. In preference to solely specializing in headsets, HTC plans to integrate the Beats tech completely into the product portfolio. Exactly how extensive that consolidation could be remains a mystery for now; because the effects of this deal will come to fruition sometime q4, however, we doubt we’ll must wait terribly long to determine.