For the fashionable dental enthusiast, we present to you the Philips Sonicare DiamondClean USB toothbrush — because keeping your stank breath fresh at your computer is crucial for early morning Skype calls. Long since gone are the times where brushing your teeth was limited to the toilet . Nowadays, you’ll have to maintain those chompers fresh irrespective of where you could end up, including (but not limited to): the pc lab in school, your house office, your boss’ office, or perhaps even the Apple Store. Claiming as much as 100% plaque removal and 44 percent more bristles, some are going as far as to name this £250 ($405) teeth gleamer the “iPod of toothbrushes.” Take a look at the whole PR and the so fresh, so clean jam after the break.
STAMFORD, Conn., July 20, 2011 /PRNewswire via COMTEX/ — The number 1 dental professional recommended power toothbrush brand, Philips Sonicare, is leveraging years of science-based research to expand its product portfolio beyond power toothbrushing for the 1st time. Last night, Sonicare unveiled its new AirFloss against a fitting backdrop on the Ny city Museum of Art and Design. an explanation point to Sonicare’s commitment to develop meaningful innovation, AirFloss is a primary-in-class flossing device that effectively cleans between teeth using microbursts of air and water droplets that remove more plaque that brushing alone. Also on display on the event was the recent Sonicare DiamondClean power toothbrush.
“Philips Sonicare has taken innovation to an entire new level with AirFloss and DiamondClean,” remarked Dr. Bill Dorfman, DDS, who hosted the development and has appeared on TV shows similar to Extreme Makeover and The Doctors. “As an innovator and entrepreneur, I draw inspiration from brands that use both science and consumer insights to develop new technologies that meet people’s needs, and ultimately, improve their lives.”
Sonicare AirFloss
Philips Sonicare AirFloss is a breakthrough interproximal cleaning device that offers individuals with a straightforward and effective thanks to clean in-between their teeth, without the effort and mess of string floss.
“Research has shown that there are numerous barriers that prevent people from flossing regularly, from time and convenience, to dexterity,” said Erik Hollander, Sr. Marketing Director at Philips Consumer Lifestyle. “AirFloss was designed to make flossing easier and no more time-consuming, and the oral health benefits are indisputable.”
In line with a survey conducted on behalf of Philips Sonicare, one out of 2 Americans admit they don’t floss up to they ought to, and with 80 percent of american citizens tormented by some variety of periodontal disease(1), there’s significant room for improvement.
With this insight in mind, Philips Sonicare created AirFloss to simplify this everyday task, and through Philips’ consumer testing, 86 percent of users found it easier to exploit than string floss(2). Sonicare AirFloss was also designed to maximise plaque removal and improve gum health. Studies found that it’s clinically proven to take away as much as 99 percent more plaque in-between teeth than brushing with a manual toothbrush alone(3).
Sonicare AirFloss uses microburst technology, a rapid burst of air and water droplets, to push plaque and bacteria from in between teeth. The microburst is directed using a nozzle guidance tip that ensures targeted cleaning between teeth, and the purpose and click on one-button operation cleans the total mouth with not up to one teaspoon of water in under a minute. It has an ergonomically designed handle and angled nozzle to access all areas of the mouth and its cordless, rechargeable handle fits at the same charger because the Sonicare FlexCare+.
Consumers can win a Philips Sonicare AirFloss by visiting www.Facebook.com/PhilipsSonicare and taking the quiz at the “Love Sonicare” tab.
Sonicare DiamondClean
Philips Sonicare DiamondClean takes power toothbrushing to its most sophisticated level yet. It harnesses Philips Sonicare’s patented sonic technology to provide a resounding dynamic cleaning action for a difference that users can see and feel. DiamondClean is gentler on teeth and gums than a manual toothbrush, helping to maintain teeth stronger and healthier for longer.
DiamondClean is clinically proven to take away as much as 100% of plaque from hard-to- reach places than a manual toothbrush and to enhance gum health in barely two weeks(4). Additionally it is clinically proven to whiten teeth in a single week and protect against gum irritation and recession to aid reduce sensitivity(5).
With five brushing modes, users can customize their brushing experience to their needs, while DiamondClean delivers a “unique whole mouth clean” feeling. The modes include Clean, White, Polish, Gum Care and Sensitive.
Sonicare DiamondClean brush heads have a brand new diamond-cut shape for a more efficient brushing experience, with 44 percent more bristles than the traditional Philips Sonicare ProResults brush heads. It also features the newest in inductive technology to charge the toothbrush in a swish glass cup that doubles as a drinking glass and springs with a travel case that permits for simple charging via USB port.
For additional info about Philips Sonicare AirFloss and DiamondClean or the Philips Sonicare range, including copies of clinical studies, visit www.sonicare.com
(1) National Institute of Dental and Craniofacial Research (NIDCR)
(2) An Ease of Use Study to guage Philips Sonicare AirFloss, String Floss and the Waterpik Waterflosser (IHUT). S. Krell, A. Kaler, J. Wei.
(3) A Randomized, Parallel Design Study to assess the Effect of AirFloss (Chinook) on Removal of Interproximal Plaque and Reduction in Gingivitis. Jain V, Wei J, Jenkins W, Delaurenti M.
(4) Plaque removal efficacy of 2 novel Philips Sonicare DiamondClean brush heads, Putt M, Milleman J, DeLaurenti M, Schmitt P. Data on file, 2010
(5) Evaluation of stain removal by Philips Sonicare DiamondClean power toothbrush and manual toothbrushes, Colgan P, DeLaurenti M, Johnson M, Jenkins W, Strate J. Data on file, 2010
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