ADATA’s SH14 harddrive packs a trendy yet rugged punch

Aug 16th 2011
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ADATAs SH14 harddrive packs a trendy yet rugged punch

Always thought ruggedized storage needed to look tough and utilitarian? Reconsider, because ADATA’s latest looks more like a trendy disco-futon than the outwardly brawny externals we’re used to. Buried somewhere under all that style is a 2.5-inch, 5400RPM drive that’s IPX4 water-resistant and “military grade shockproof.” It’ll are available in red or black and in 500GB, 750GB or 1TB capacities, which’ll set you back €59.90, €71.90 or €92.90, respectively. The chic but virile drives also tote USB 3.0, equating to a comparatively speedy 90MB/s transfer rate. No word on pricing for yanks yet, but they’ll probably appear before long on the “select agents and distributors” on the source below.

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ADATA Launches Stylish and durable SH14 Portable Hard Drive

a trendy yet tough storage accessory

Taipei, Taiwan – August 15, 2011 – ADATA™ Technology, a number one manufacturer of high-performance DRAM modules and NAND Flash application products, today announced the launch of the SH14. The corporate is touting the super-tough exterior of the SH14, and is again targeting the on-the-go crowd whose active lifestyles demand shockproof performance. The recent SH14 offers a brand new solution to shock-resistant designs, combining a contemporary style and a SuperSpeed USB 3.0 interface with military grade shockproof and water-resistant construction. The result’s a modern break from the cold and monotonous outer form often seen in drives of this class.

The SH14 drive exterior is constructed of a distinct silicone material, providing a smooth surface texture that’s seldom seen in external drives. The army specification shock-resistant structure, coupled with water-resistant and impact-damping silicone shell, create a powerful defensive position important data. Users needn’t worry about data loss from accidental drops or spills, which may cause irreparable damage in conventional storage devices. The curved grid pattern of the drive body demonstrates an elegance and beauty of contemporary technology, making the SH14 suitable to be used by both active and stylish consumer groups.

In performance terms, the SH14 is provided with a 2.5-inch 5,400 RPM harddrive.
Utilizing the hot generation USB 3.0 transfer interface, it achieves transfer rates as much as 90MB/s. In comparison with a regular USB 2.0 device, back up of information files is almost thrice faster, with enhanced performance significantly reducing transmission time by 70%.

The SH14 is available in two color series- passion red and jet black. Initial capacities available may be 500GB, 750GB, and 1TB. Additionally, purchasers of ADATA external hard drives are eligible at no cost download of the newest Norton Internet Security 2011 antivirus software (60 day trial), utility backup software HDDtoGo and revel in peace of mind with a 3 year warranty.

Availability
The SH14 should be distributed through select agents and distributors. For related product information, visit the ADATA website: http://www.adata-group.com/index.php?action=product&cid=2&lan=en

About ADATA
ADATA Technology, the world’s 2nd largest vendor of DRAM Modules, 3rd largest of USB Flash Drives (iSuppli, April 2011), and a Top 20 global brand in Taiwan, provides complete memory solutions, including DRAM Modules, USB Flash Drives, memory cards, solid state drives and transportable hard drives. ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Better of Innovations Award, Japan’s Good Design Award, Most suitable option of Computex Award, and Taiwan Excellence Gold Award. The company’s slogan of affection, Life, Dreams, embodies the ADATA brand and the role of innovative memory products within the human pursuit of universally cherished ideas.

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