If these letters are unfamiliar to you, they need to be. You notice, including the phones themselves, we’ve a brand new naming scheme to play with, that’s designed to bring sanity (or at the very least a modicum of understanding) to Samsung’s product names. The Galaxy W is supposed to imply wonder, which strikes a balance of fashion and function into each Sammy, while the M lineup — which stands for magical — may have a taste of the high-end with a low cost point. Finally now we have the Y, that is the cheap contender that’s aimed toward the youth and emerging markets. Looks as if Apple and Nokia could have some competition, eh? As for the Galaxy S , its designation will remain for its premiere lineup, and the Galaxy R , which recently launched in Europe and Asia, might be one echelon below. It’s meant to imply the royal or refined qualities of the smartphone — Samsung couldn’t make up its mind at the last one. You can find the entire PR after the break, and is the reason the finer details of Sammy’s scheme. See you in Berlin!
SEOUL–(Korea Newswire) August 24, 2011 — Samsung Electronics Co. Ltd., a number one cellular telephone provider, today announced a brand new naming strategy for its GALAXY range of smartphones. The creation of the hot naming system is marked by the discharge of 4 new GALAXY smartphone, the GALAXY W, GALAXY M Pro, GALAXY Y and GALAXY Y Pro, all of which run at the powerful Android 2.3 Gingerbread operating systems.
Samsung has created a brand new and simplified system of naming its smartphones, serious about its ever-expanding portfolio of industry-leading Android devices. The naming structure will organize and group all devices into five classes, identified by a single alphabetical letter. Devices will then be further designated by an extra indicator for you to identify specific functionality.
“As Samsung continues to innovate, our goal is to offer consumers with an experience uniquely tailored to their needs. We’ve introduced steps to make sure users can simply identify the device designed to deliver the fitting experience for them,” said JK Shin, President and Head of Samsung’s Mobile Communications Business.
“As well as this new naming strategy at IFA this year we unveilling the GALAXY W, GALAXY M Pro, GALAXY Y and GALAXY Y Pro – designed with the pro and social consumer in mind. These products further build at the phenomenal success we have now enjoyed with the GALAXY range.”
New how one can identify your GALAXY Smartphones
In keeping with the hot naming structure, new class designators consult with the particular category that the smartphone product fits into, for instance a premium device, or an entry-level device. All classes shall be used inside the higher branding of the ‘GALAXY’ smartphones.
- “S” (Super Smart) – Devices on the very pinnacle of Samsung’s mobile portfolio. This class will only be used on flagship devices equivalent to the Samsung Galaxy S, the award-winning smartphone that has already sold 10 million units during the world.
· “R” (Royal / Refined) – Premium category models, a mixture of power, performance and productivity for the person who desires to be defined by the technology they bring.
· “W” (Wonder) – High-quality, strategic models, perfect for those seeking a balance between style and function.
· “M” (Magical) –High-performance models at an economic price-point.
· “Y” (Young) – These are entry models or strategic models for emerging markets or a younger audience more sensitive to worth.
Class indicators allow a more specific description of the important thing selling points of a tool:
- “Pro” – This means that the device features a QWERTY keyboard for speedier email typing and increased productivity for professionals.
- “Plus” – This means that the device is an upgrade from an existing model.
- “LTE” – This means that the device is designed to make use of LTE (Long-Term Evolution) connectivity standards, a 4G standard to give increased mobile network capacity and speed.
Introducing the Samsung GALAXY W
Equipped with high-spec technology including a 1.4GHz Processor, HSDPA 14.4 Mbps connectivity and a massive 3.7″ touch screen, the GALAXY W is the perfect solution for individuals who ought to Live Fast and Live Smart. This powerful performance is enhanced with the inclusion of Samsung’s Game, Social and Music Hubs, providing one-stop solutions for a consumer’s gaming, socializing and listening needs. Kies Air enables additional control, allowing users who’ve misplaced their phone to trace it, meaning complete peace of mind.
GALAXY M Pro
Providing a robust performance for prime value, the GALAXY M Pro is the perfect solution for young and sociable professionals. A QWERTY keyboard provides swift, accurate typing at the go – enhancing productivity when drafting memos, documents and messages. The keyboard also simplifies communication with Social Hub allowing users to speak to whoever they wish, however they need, all from their contact list. Communication history, instant messaging and updates from social networking sites are all on hand.
An optical track pad and touch screen ensures the interface is straightforward and straightforward to exploit. This productivity and functionality is packed right into a sleek 9.97m body. Designed with professionals in mind, the GALAXY M Pro offers extensive productivity through numerous enterprise solutions, including Exchange Active Sync, Sybase Afaria, CISCO Mobile and CISCO WebEx.
GALAXY Y
Compact but with an entire range of features and allowing the power to stick social on-the-go, the GALAXY Y is an ideal device for younger consumers. Seamless multitasking is enabled thanks to the device’s powerful 832MHz processor. The GALAXY Y includes Samsung’s Social Hub, allowing users to stay connected with their online social circles. Equipped with Samsung’s TouchWiz User Interface, the GALAXY Y delivers a simple and intuitive experience. Additionally, the inclusion of SWYPE facilitates speedy typing. The GALAXY Y is available in a variety of colors ensuring it can fit with anyone’s style.
GALAXY Y Pro
Equipped with a QWERTY keyboard as well as enhanced social and professional features, the GALAXY Y Pro Smartphone is optimized for young professionals looking to manage both their work and home lives with ease. Users can stay constantly connected with Social Hub Premium, which supports email, social network integration and instant messaging.
An optimized, intuitive touch screen interface allows an accessible and intelligent experience, while users are able to work at the go because of ThinkFree mobile office, enabling quite a lot of Office documents (Word, PPT, Excel and PDF) to be edited from the handset. Productivity is enhanced due to the combined power of touch screen and QWERTY keyboard inputs, enabling smooth navigation with efficient and professional input. WiFi Direct also allows faster transfer rates, allowing content to be shared quickly.
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