Serious gaming requires serious gear, and by the appearance of this latest Call of Duty marketing tie-in , you need to be decked out to your Modern Warfare finest when that third installment hits stores. Publisher Activision and Gunnar Optiks have teamed as much as bring the eyewear company’s fatigue-reducing i-AMP lens tech to a branded line of limited edition gaming specs. The $99 glasses, designed with “venting details inspired by… military machinery,” are set to hit stores worldwide on November 8th, and will be found stateside as a Best Buy exclusive. Sound like your sort of late-night gaming accessory? Then click past the break for a 20/20 investigate the official PR.
Computer Eyewear Maker Brings Performance, Protection and beauty to Fans Awaiting Most Anticipated Game of the Year
SAN DIEGO – August 23, 2011
GUNNAR Optiks®, the world’s leading manufacturer of technology eyewear, today announced a certified partnership with Activision Publishing, Inc. to release limited edition Call of Duty®: Modern Warfare® 3 Gaming Eyewear. The exclusive Modern Warfare® 3 design brings new form, function and charm to GUNNAR’s existing line of Advanced Gaming Eyewear. Call of Duty: Modern Warfare 3 is scheduled to release worldwide on November 8th.
The limited edition Modern Warfare 3 eyewear combines all of the features of GUNNAR’s i-AMP® lens technology right into a futuristic fighter-inspired design. Specs include custom spring hinges, a magnesium alloy frame and wide coverage lenses, providing an ultra sharp view into the farthest ranges of your peripheral vision. Adjustable nose pads accommodate quite a lot of facial expression with venting details inspired by the newest technology in military machinery. GUNNAR’s eyewear delivers style and luxury, allowing gamers to seem sharp, stay focused and play longer while protecting their eyes during extended gaming sessions.
“Call of Duty: Modern Warfare 3′s release this November will certainly be the development of the year and is definite to succeed in a brand new level of action-packed, unflinching entertainment,” said Rob Aarnes, president of GUNNAR Optiks. “GUNNAR has supported gamers through the years helping them to reinforce their vision and protect their eyes with our expanded line of MLG, SteelSeries and phone of Duty®: Black Ops edition gaming eyewear, and we’re pleased to continue this with Call of Duty: Modern Warfare 3.” Not just will the limited edition eyewear provide a visible advantage to gamers through those long nights of intense action, but they are going to be ready to show their affinity for the recent blockbuster and look badass while playing it.”
The eyewear may be sold worldwide at an MSRP of $99 and may include a limited edition Modern Warfare 3 carrying case and cleaning cloth. The product can be sold exclusively in North America at Best Buy retail locations with a demo experience in select US locations. The eyewear can also be sold in select European retailers. Preorders will begin in late August, available through BestBuy.com in North America and choose European countries. Specific product details will emerge within the coming months.
To benefit more in regards to the limited edition Call of Duty: Modern Warfare 3 Gaming Eyewear from GUNNAR Optiks and to locate a Best Buy location that carries other styles in GUNNAR’s gaming collection, please visit: www.gunnars.com/mw3/.
Key features of GUNNAR Optiks Advance Gaming Eyewear:
• Amber Tint – Specially formulated lens tint conditions and shifts the colour spectrum to offer superior contrast, detail and resolution
• Minimizes Eye Fatigue – Lens geometry and tint reduces visual stress and dry eyes
• Reduces Glare – Lens coatings and material reduces glare and improves visual focus
• Improves Focus – Amber lens tint and geometry help your eyes focus more naturally improving comfort and protecting against fatigue
• Sharpens Detail – i-AMP® lens technology enhances detail for sharper, clearer vision
• Fit – Lightweight frame, extended coverage, adjustable nose pads, and custom spring hinges
• 20/20 Ready – Out of the box solution for 20/20 or 20/20 corrected vision
• Rx Compatible – Custom Prescriptions come in through GUNNAR’s prescription program with Carl Zeiss Vision across approximately 15,000 eye care providers nationwide.
Multiple forms of GUNNAR Optiks’ Advanced Gaming Eyewear are currently available, including the PPK, Paralex, MLG Phantom and Legend, and SteelSeries Scope with retail prices starting from $79 to $99 MSRP.
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