In keeping with ComScore, out of the 82.2 million people inside the US with a smartphone (up ten percent from last quarter ), Android came in first because the biggest platform another time, capturing a whopping 41.8 percent of the market like a chairman. In a not-so-close second, Apple was ready to snag 27 percent, followed by RIM inside the third place spot with 21.7 percent — down 4 percentage points from last quarter. Pulling up the rear is Microsoft with 5.7 percent, and lastly Symbian with a grim 1.9 percent — both down when put next to the former three months. So far as US hardware manufacturers goes, Samsung continues to be on top with 25.5 percent of the market, while LG got 20.9 percent and at last Motorola with 14.1 percent, down 1.5 percentage points from before. Apple was ready to snag some standing within the OEM space with a 9.5 percent share, while BlackBerry-maker RIM only captured 7.6 percent. Because the battle wages on, seems like Androids, iPhones, and BlackBerrys (oh my) are still on top — no less than for this quarter. Have a look at the PR after the break for the entire scorecard.
Greater than 80 Million Americans Now Own Smartphones
RESTON, VA, August 30, 2011 – comScore, Inc. (NASDAQ: SCOR), a pacesetter in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends within the U.S. cellular telephone industry in the course of the three month average period ending July 2011. The study surveyed greater than 30,000 U.S. mobile subscribers and located Samsung to be the head handset manufacturer overall with 25.5 percent market share. Google Android continued to realize ground within the smartphone market reaching 41.8 percent market share.
OEM Market Share
For the 3 month average period ending in July, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked because the top OEM with 25.5 percent of U.S. mobile subscribers (up 1.0 percentage points), followed by LG with 20.9 percent share and Motorola with 14.1 percent share. Apple strengthened its position at #4 with 9.5 percent share of mobile subscribers (up 1.2 percentage points), while RIM rounded out the tip five with 7.6 percent share.
Smartphone Platform Market Share
82.2 million people within the U.S. owned smartphones throughout the three months ending in July 2011, up 10 percent from the preceding three month period. Google Android ranked because the top smartphone platform with 41.8 percent market share, up 5.4 percentage points. Apple strengthened its #2 position with 27.0 percent of the smartphone market, up 1.0 percentage points from the prior reporting period. RIM ranked third with 21.7 percent share, followed by Microsoft (5.7 percent) and Symbian (1.9 percent).
Mobile Content Usage
In July, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.2 percentage points. Browsers were utilized by 41.1 percent of subscribers (up 2.0 percentage points), while downloaded applications were utilized by 40.6 percent (up 2.8 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 30.1 percent of mobile subscribers. Game-playing was done by 27.8 percent of the mobile audience (up 1.6 percentage points), while 20.3 percent listened to music on their phones (up 2.3 percentage points).
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