Retro designs appear to be the newest thing with regards to high-end point-and-shoot cameras, and Fujifilm helps to guide the pack with its rather limited (and pricey) X100 . The company’s just-announced X10, however, appears to expand upon its well-received cousin with a mighty fast f/2-2.8, 28-112mm manual zoom lens with a proprietary “Electron Beam Coating” that promises excellent image quality, even on the fringe of the frame. The camera incorporates a black magnesium alloy housing — we need to admit, it is a very elegant look. There’s also a 12 megapixel EXR CMOS sensor with sensitivity as much as ISO 12,800, 1080p video, an optical viewfinder, 10 fps continuous shooting (7 fps at full res), a pop-up flash, and a whole-size hot shoe. Advanced photogs will appreciate the shooting mode, focus mode and exposure compensation dials, together with dedicated buttons to regulate quite a lot of other settings, including activating RAW capture. Fuji is mum on price, but we’re sure to get an update before this hits stores in early November. Jump past the break for the whole feature rundown.
FUJIFILM X10 Incorporates a 2/3″ EXR CMOS Sensor with a Maximum F2.0 Aperture
and 4x Manual Zoom
Valhalla, N.Y., September 1, 2011 – FUJIFILM North America Corporation today announced the all new premium compact FUJIFILM X10 digicam, featuring a brand new larger 2/3″ 12 megapixel EXR CMOS sensor and a bright, high-definition FUJINON1 F2.0 wide-angle to F2.8 telephoto, 4x manual zoom lens (28-112mm)2 with a proprietary Super EBC (Electron Beam Coating) that produces superb image quality from edge to edge.
The graceful X10 is a refined compact camera that follows within the footsteps of the multi-award winning FUJIFILM X100, and it now combines a trim and refined blackout design, a simple-to-use manual barrel zoom lens and a conventional optical viewfinder with a large 20° field of view for exceptional image composition.
The X10′s stunning body is built from lightweight, yet ultra strong, die-cast magnesium alloy and has an upper control deck with mode dials and an aluminum milled, textured finish lens ring. The 4x manual zoom lens ring doubles as an on/off power switch, ensuring fast start times to capture even the foremost fleeting shooting scenario.
“Fujifilm is devoted to elevating the art of digital photography, and the X10 premium compact underscores that commitment by offering first-class image quality, beautiful styling and the innovative technology that exceeds consumers’ expectations,” said Go Miyazaki, division president, Imaging and Electronic Imaging Divisions, FUJIFILM North America Corporation.
“The X10′s thoughtfully laid out design, large EXR CMOS sensor, bright lens and manual zoom make it a superb choice when image quality simply can’t be compromised.”
Exceptional Image Quality
The X10 contains a newly-developed, larger 2/3″ 12 megapixel EXR CMOS sensor that mixes Fujifilm’s proprietary EXR technology with CMOS technology to give bright, sharp images in all shooting conditions. The intelligent EXR CMOS sensor automatically selects the optimum shooting mode from a complete of 99 different variations to capture all types of scene perfectly, even within the most difficult photography situations.
The X10′s EXR CMOS sensor selects the optimum shooting mode for any lighting situation:
SN (Signal to Noise) High Sensitivity and coffee Noise – produces clear and sharp high-sensitivity images while keeping noise levels low, that’s ideal for capturing night scenes or indoor situations with poor lighting.
DR (Dynamic Range) Wide Dynamic Range – delivers an increased dynamic range (as much as 1600%) to deliver rich gradations and detail in both shadows and highlights.
HR (High Resolution) – takes full good thing about the 12 megapixel resolution to breed the best details in landscape and portrait scenes, perfect to be used on bright clear days.
The X10′s fast EXR processor also delivers high-speed continuous shooting –
as much as 7 frames per second – on the full 12 megapixel resolution (L size), and 10 frames per second on the reduced resolution M size.
Bright Optical System
The X10 incorporates a newly-developed high-definition FUJINON 4x manual zoom lens (28-112mm) with a brilliant EBC (Electron Beam Coating) that achieves superb image clarity from edge to edge. By treating all the lens elements with the multilayer Super EBC, the X10 expertly reduces ghosting and lens flare and delivers an impeccably sharp image.
The lens contains 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and a pair of extra-low dispersion lens elements. At the side of its wide-angle maximum aperture of F2.0 to a maximum telephoto aperture of F2.8, the X10 delivers beautiful, bright images with outstanding clarity.
In its spacious glass optical viewfinder, the X10 uses an arrangement of three aspherical lenses plus a distinct 2 glass prism configuration to offer the photographer a composition experience that’s marked by superior brightness and superb field of view with its extra wide 20° viewing angle.
X10 Premium Shooting Experience
In lower than one second, photographers might be able to shoot in almost any situation because of the X10′s power switch that have been aptly integrated into the manual zoom barrel. This smart and straightforward design feature allows faster photography response times and helps to circumvent missed photo opportunities.
Once able to shoot, the X10′s all-metal lens barrel and smooth zoom rotation helps you compose photos quickly and simply, and its remarkably quick shutter-release lag time of roughly 0.01 seconds permits you to capture even the foremost momentary of photography scenarios.
The X10 also includes a newly developed Optical Image Stabilization mechanism that every one but eliminates motion blur by maximizing sensor performance, and its 49-point matrix contrast auto focus provides high-speed and high-precision focusing as a result of the quick CMOS capabilities and the advanced EXR Processor system.
The X10′s lens is able to taking super-macro shots as pack up as 1cm, and combined with its 7-blade aperture, the X10 generates a beautiful soft-focus “bokeh” effect that makes it the perfect choice for shooting perfect portraits.
The X10 is proudly manufactured in Japan, and as a mark of true quality, it prominently features the words “made in Japan” along the rear of the chassis near the viewfinder.
X10 Key Features:
4x manual optical zoom featuring Fujifilm’s new Intelligent Digital Zoom technology that doubles telephoto capabilities and gives as much as 8x zoom
Fast power start-up; the X10 is fully able to shoot in approximately 0.8 seconds using the on/off power switch built into the lens ring (need to be in Quick Start mode)
High-contrast and wide viewing-angle 2.8″ 460K dot high contrast LCD screen that offers excellent viewing even outdoors and in bright sunlight
Diverse manual shooting modes that may be selected in step with scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)
Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and movie simulation
RAW shooting and in-camera RAW processing (SilkyPix RAW conversion software supplied in-box)
Best-in-class3 1080p Full HD movie recording capabilities
Film Simulation Modes (eight setting are available in, including Velvia / PROVIA / ASTIA)
Manual pop-up flash with quite a number 7 meters (approximately 23 feet)
Electronic horizon leveling gauge in order for the camera is being held level, and histogram display to compare image gradation
Motion Panorama 360° for seamless 360-degree panoramic shooting
Premium Accessories
To perfectly complement the look and primary-class feel of the X10 camera body, here premium accessories can be available:
Case – a retro-style “quick shot” case with matching strap created from luxurious leather (LC-X10)
Lens Hood – precision milled from metal, the lens hood with adapter ring could also be compatible with commercially sold 52mm filters and lens caps (LH-X10)
TTL Flash – Fujifilm External Automatic Flashes EF-20 (Guide Number:20) and EF-42 (Guide Number:42) have compatibility with the X10
The X10 could be available in early November 2011.
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